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If you’ve ever looked at your PowerPoint or Keynote presentation slides and thought they looked pretty good, but then someone showed up with something that made yours look like they were made by a 5 year old, then this is for you.
In this video I introduce my next series of videos on presentation design. There will be four videos to teach you the four basic design concepts of contrast, repetition, alignment and proximity… also known as CRAP! Learning about CRAP will help you avoid making presentations slides that look like, well…crap.
Please check out the video or skip down and read more on this topic.
If YouTube is unavailable in your area, please click the following link to watch or right-click to download: Presentation Design Quick Tips – You Need CRAP
Video length 1:21 (Click CC for captions or read transcript below)
First…
Special thanks to Powtoon (http://www.powtoon.com) for their amazing web app to make this video possible.
CRAP is Important
Understanding the basics of contrast, repetition, alignment and proximity will make laying out your slides so much easier. You will be able to understand why something should go in a certain place and how it should look to make it easy for your audience to see and understand. Ultimately, it’s about learning CRAP so you don’t make any crap.
Check back next week for the first video on Contrast.
Thanks.
Carl
UPDATE SEPT. 2, 2016:
Special thanks to Robin Williams, the author of the Non-Designers Design Book for inspiring this series of videos. It was her who came up with CRAP, and I’m lucky enough that she is ok with me talking about it with you.
Transcript:
Hi, I’m Carl Kwan.
Presentation design can seem like a big mystery.
But in this four part video series, I’m going to show you some basic design principles that will give your presentations a clean, professional look that will help you make a great impression and more importantly, get your message across to your audience.
And who doesn’t want to do that, right?
Well, in case there’s anyone who doesn’t want to do that, check out my video about what a presentation is.
Okay, so what you’re going to learn is CRAP:
Contrast, Repetition, Alignment and Proximity.
Applying these four design concepts to your presentations is simple, easy and will make people think you turned into a design guru.
Or at the very least, your audience will have an easier time following your presentations and understanding your message.
And that is ultimately the most important thing.
So, subscribe to my Channel, sign up for my newsletter or check back here next week to watch Presentation Design Quick Tip #1…C is for Contrast.
Thanks for watching.
Talk to you again soon.
Bye bye.
There are 45 comments
[…] Design Quick Tips – You Need CRAP” on my YouTube Channel. The post is here on my […]
pretty! I am expecting the “C”.
Thanks!
Although humor and surprise are often good factors to include, I wonder if you “color” your whole presentation with a negative initial impression created by using the acronym “CRAP”. Wordplay can be fun and effective but, in this case, it can be awful “OFFAL”! BTW – I look forward to reading quality content on your blog – especially from a guy who chooses to have less hair on his head than I have. 😉
Hi Val,
Thanks for your comments. Yep, it was a chance I decided to take using CRAP 🙂
I recently taught this to a client and it worked well because everyone that took the training has been applying it is what I’ve heard. I do agree that it’s not always a good idea and I appreciate the feedback. And FYI, having less hair on my head is not a choice… hasn’t been for a while 🙂
Hey Carl! Uh . . . you might want to admit that you took the CRAP principles from my book, The Non-Designer’s Design Book, instead of pretending you made it up yourself! 😉
Hi Robin! This is certainly a surprise and I’m glad you called me out on that. My sincere apologies for not giving you credit and making it sound like that was my own idea. I love your book. I will certainly remove this video, along with the others, and the posts after you have seen this.
I will also delete the videos from my YouTube channel.
Appreciate the gentle, yet direct way you worded your comment.
I actually forgot about this video, since it came out over 3 years ago. But I’m glad you called me out on it, as it was not right to do what I did. Very sorry about that.
Sincerely,
Carl
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