BAFIK (British Army Fitness in Korea) is run by founder and coach, Ian Matthews. In this video, Ian talks about why BAFIK exists, what you can expect from BAFIK and what BAFIK means to him.
Ian’s a great guy and a good friend. It was great to be able to shoot this little video for him.

This type of interview video is great because it lets the business owner speak from his or her heart, which is what we see here in Ian’s video. We actually began the interview indoors but I realized Ian wasn’t in his element unless he was outside doing something. And that’s how we were able to get him to open up and just be himself. And that’s what ultimately his or your clients and customers will be attracted to…the honesty and genuineness.

To learn more about BAFIK, please visit