A film about home office productivity. How does this relate to a presentation? It’s a story that introduces a situation and is followed by the solution.
Notice that there is a focus on showing, not telling. The audience stays engaged because we are not including details or information they already know. That’s why the film just gets right into the topic. This is especially important when the audience already has some knowledge about the topic. For example, in this video the audience most likely knows how a cup of coffee is made so we don’t need to show everything in complete detail.
And also notice the message to the audience when you see the mug I use.
A presentation must guide the audience along but not bore them with too much irrelevant information. This is also exactly what a corporate promo video or explainer video must also do. And it’s why those types of videos are essentially presentations.
For presentations, corporate films and explainer videos please contact me at http://www.carlkwan.com/contact-us/
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