What is Content Marketing

Content marketing is a very common phrase you’ll hear if you’re doing any kind of business and you’re on the Internet. Content marketing refers to using content like videos, blog posts, podcasts to build your brand and market your business.

The Goals of Content Marketing

Some of the main goals of content marketing are to build trust, credibility, online visibility, and if you have a personal brand, to position yourself as a thought leader.

Why You Should Care About Content Marketing

If the above goals of content marketing weren’t enough to show you why you should give a hoot about content marketing for your business, then maybe this will help…

Content marketing can single-handedly build your business up from nothing to successful, if done properly and consistently.

My business is a great example of how I literally started from nothing to now producing videos for clients the world over, consulting on sales pitches worth hundreds of thousands of dollars, having over 11,000 subscribers on YouTube, and has allowed me to work from anywhere there’s an Internet connection. I like it.

Whatever your definition of success is, content marketing is a great vehicle to get you there.

Content Idea: Product Demo Videos

Since I have been using video for just about all my content marketing, it’s the format that I’m most comfortable with. And it’s the format that has worked best for one of my marketing clients, Edutige. Here is the latest video I made for them to show how well their ETM-008 microphone works with the GoPro Hero3 or Hero4 action cams.

What’s Your Content Marketing Strategy?

Whatever business you’re in, you can benefit from content marketing. If you need help getting started, get in touch with me and I can help you create a marketing calendar based on your business, industry and target market. At the very least, you should start developing some ideas for content marketing.