Video should be an essential part of your business’ marketing because video is just, literally, everywhere. And if you’re not using video, your competitors probably are, and if they’re not, they’re likely thinking about it just like you are. They could even be reading this at the same time you are! Oooh!

Why video is everywhere

One big reason why video is everywhere is because the traditional high costs and time associated with video production have come way down, making it possible for businesses of any size to create video content. Your iPhone, for example, contains an awesome camera and with the right external microphone and a couple of apps, you have the basic equipment you need to make videos.

Yes, but…

But that doesn’t mean you can just turn on your iPhone in a dimly lit room, using only the built in microphone, and ramble on and on because you’ll look like you don’t know what you’re doing, which will leave a bad impression about you and your business.
Which means a video could actually make you LOSE business if not done right. Bad sh*t.

So here are 3 ways that your business can implement video that will help with your branding and marketing.

Number 1. Tell people about your business.

This sounds ridiculously simple, but it’s easy to screw up because people will talk about their business from their own perspective, not from that of their customers or clients. So be sure to talk about what you do in terms of the problem you solve or the solution you offer. Focus on them, not you.

Number 2. Get other people to talk about your business.

In the world of Yelp, Amazon and social media shares and likes, getting your customers or clients to talk about your business on camera is a great marketing tool. And if people don’t want to be interviewed on camera, you could ask them to provide a written testimonial and their picture. Then you can stick that up on the screen, instead.
Works just as well.

And finally number 3. Show people how you do business, who they’re dealing with.

People want to do business with people they know, like and trust. So what you can do is tell them what you believe in, why you do what you do, and let customers and clients get to know you and your staff on a more personal level.

So that’s it!

Like I said, video is everywhere and there is a relatively low barrier to entry for most businesses. If you have an iPhone, you’ve pretty much got a full video production kit in your pocket. And aside from knowing how to produce the videos, I gave you 3 ways your business can implement video to help with branding and marketing, which were:

  1. Tell people about your business from their perspective.
  2. Get other people to talk about your business.
  3. Show people how you do business and who they’re dealing with.

And if you want someone to just figure that stuff out for you and make you the videos, give me a call or email me and let’s talk about how we can make video work for you.

Thanks and talk to you again soon.


PS Microphone used in this video was the Edutige ETM-006.