The video below is another example of video content marketing, as it’s a promo video I made for The Pacific Club in Vancouver. The Pacific Club is a non-profit organization for entrepreneurs and it’s been around for 25 years so it was an honour to make this video for them. Thanks to Winston over at Winright Law for the hookup.

The BIG Misconception About Video Marketing

After I made this Pacific Club video, it reminded me of how many of my clients that I’ve made explainer videos for only had me make that one video. Because they didn’t like the video, right? Well, NO!

From the testimonials I’ve received, I’d say that’s not the reason. What I think is that there’s a huge misconception that using video in your business is a one and done type of deal because business owners are expecting their video to go viral.

The simple truth is that you can’t expect to make one video and have that video propel your business to stratospheric success. The reality is that it doesn’t happen that way for the majority of companies. Yes, there are some companies that make a video and it goes viral. But for every one of those videos, there are way more that don’t go viral.

So, does that mean the business will fail because their one video didn’t go viral?

No, of course not. But that is the big misconception when it comes to video marketing… that you only need one video, and that if that video doesn’t go viral, it’s a massive failure. Video marketing, like any other form of marketing, is an ongoing process.

So here are three things you can do that will help you with your video marketing strategy.

  • First, figure out who your target audience is, your target customers or clients, so you know who you’re talking to.
  • Second, figure out what your audience’s goals, problems, challenges, or issues are and find a simple way to address those in your videos.
  • And third, learn from your mistakes and keep improving the quality of your content to build that brand awareness, trust and credibility with your audience.

And if you need help in identifying that content and someone to make the videos for you, email me at and let’s figure something out for you. Thanks and talk to you again soon.