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What’s the payoff?? In this video you’ll learn about the cost of video content marketing and in particular, where is the payoff and what happens when you spend money on video content marketing. This is an important topic for any business owner who is contemplating using video marketing to promote his/her business because you need to know if videos are worth it. It’s easy for me to sit here and tell you to get videos made because making them is what I do. But what if you’re on the fence about video marketing, or what if you’ve been doing it and you’re having second thoughts because you haven’t achieved any measurable results?
https://youtu.be/jur-lbR9yYc
What’s the ROI on video content marketing?
Gary Vaynerchuck famously talked about social media ROI and argued about the ROI of his mother when he was up against a somewhat stubborn CMO. His point being that ROI cannot always be measured as data points, that the results of your social media efforts are the proof that it works. Here’s Gary’s post on ROI:
Gary’s saying that social media, and this includes video content marketing, is something that adds value to your customer’s experience and that will pay you back over the long haul.
So when it comes to the ROI of video content marketing you need to consider a longer term view because any content you put on your website will continue to be of value over time. I should say that your content needs to actually be of value to your audience or else it won’t be much use no matter how long it’s up.
Videos build trust before the sale
The power of videos to build trust and establish a relationship with your target market before they ever buy cannot be underestimated. When videos are done right they not only put you and your business in the minds of your customers, but they assure your customers that working with you is the right choice.
This also works when customers refer you to others. It’s much easier for someone to say, “Check out this video by that company I worked with,” than to try and explain why you like working with that business. I recently showed my real estate client appreciation video to someone who immediately got excited about working with that particular realtor.
So it works!
If you’re still on the fence about using video marketing because of the cost and the time, I hope this video and post give you some sense of reassurance to move forward. Because the thing is, if you don’t, your competition will.
There are 2 comments
I definitely agree Carl.
One thing I’d add to let business owners know is that video making is easy, all you need is an iphone and a free video editor program.
To someone who has not done video and thinking about doing them for the business, the idea of “video content marketing” is very scary and makes for an easy excuse not to get into it.
Instead, they should think about “short informative iphone made videos for youtube”.
The act of doing the video accounts for 90%, and after they do some of these and get the feel for it, then perfecting the last 10% and investing in good lighting and camera equipment is a good idea.
Take the plunge and get them done, then later worry about “content marketing videos” and have everything looking beautiful.
Travis B Klein
Hey Travis,
Thanks for your comment. Appreciate your thoughts.
Yes, the doing is definitely the most important part and it’s also the biggest obstacle.
Ultimately, it’s the content that’s going to matter most.
However, I would say that production value does matter to a certain degree because people are used to seeing pretty good quality nowadays. Luckily, any iPhone from the iPhone 5 and up are great tools. Plus, the basics of filming (audio, lighting and composition) should be applied whenever possible, especially audio, because the video you make is a representation of you and your brand. It wouldn’t be cool if the video made things worse, rather than better.
For example, I know someone who gives a great impression in person but the videos this person makes are dull, poorly light and composed, and the audio is terrible. If I only saw the videos, I would not want to do business with that person.
So there is a learning curve. Fortunately, there are plenty of tutorials, books, etc that can help. And guys like you to provide motivation 🙂
Thanks again.