What’s the payoff?? In this video you’ll learn about the cost of video content marketing and in particular, where is the payoff and what happens when you spend money on video content marketing. This is an important topic for any business owner who is contemplating using video marketing to promote his/her business because you need to know if videos are worth it. It’s easy for me to sit here and tell you to get videos made because making them is what I do. But what if you’re on the fence about video marketing, or what if you’ve been doing it and you’re having second thoughts because you haven’t achieved any measurable results?

What’s the ROI on video content marketing?

Gary Vaynerchuck famously talked about social media ROI and argued about the ROI of his mother when he was up against a somewhat stubborn CMO. His point being that ROI cannot always be measured as data points, that the results of your social media efforts are the proof that it works. Here’s Gary’s post on ROI:

What’s the ROI of Your Mother?

Gary’s saying that social media, and this includes video content marketing, is something that adds value to your customer’s experience and that will pay you back over the long haul.

So when it comes to the ROI of video content marketing you need to consider a longer term view because any content you put on your website will continue to be of value over time. I should say that your content needs to actually be of value to your audience or else it won’t be much use no matter how long it’s up.

Videos build trust before the sale

The power of videos to build trust and establish a relationship with your target market before they ever buy cannot be underestimated. When videos are done right they not only put you and your business in the minds of your customers, but they assure your customers that working with you is the right choice.

This also works when customers refer you to others. It’s much easier for someone to say, “Check out this video by that company I worked with,” than to try and explain why you like working with that business. I recently showed my real estate client appreciation video to someone who immediately got excited about working with that particular realtor.

So it works!

If you’re still on the fence about using video marketing because of the cost and the time, I hope this video and post give you some sense of reassurance to move forward. Because the thing is, if you don’t, your competition will.