In this video about video content marketing I’m going to talk about the almost absolute necessity for your business to be using video marketing. If you take a look around you can’t help but see and hear so much about video content marketing and how your business should be using videos. You might still be hesitant or scoff at the idea of using video marketing, but here’s the thing: it’s either you or your competition.

You’re not the only one

Your competition is also equally aware of how much talk there is about using videos to market their business. So you’re not the only one, not the only business, that is being influenced by what is happening. Your competition is also sitting there wondering if they should implement a video marketing strategy. Or they already have and you’re already behind the game.

Reality check

Videos have been around for several years now and are starting to really pick up steam in terms of how many companies are using videos. Even pizzerias are starting to use video marketing to talk about their company and to help their customers.

So the reality is that video is here and now. And if you’re not already using video, or you are on the fence about using video, you are really missing out on a huge opportunity to separate your company from your competition.

It’s not the camera

Getting started with video is not nearly as daunting of a task as you may think. Camera technology has made creating your own videos much more accessible than in the past. For example, the iPhone has been used to film videos for Bentley. Granted, they had professional filmmakers working on those projects, but the point is there is no longer a legitimate excuse for not getting started with video because of technology.

Production value does matter

The key then is to begin shooting videos as soon as possible, like yesterday. Obviously, the quality of the videos, in terms of production value, does matter. Some may say it does not matter, but with so many high-quality videos being produced and uploaded daily on YouTube, production value is important if you want your brand to be seen as credible and professional.

At the very least, you need some lighting and a good microphone.

Make videos

My advice is to watch some video making tutorials on YouTube, or take an online course, and get started. The most important aspect is actually the content and how you want your brand to be perceived by your audience.

Your first videos may not be very good, but that should not stop you from continuing to make them. Or it may tell you that you need professional help.

Either way, your competition is not going to sit and wait until everybody is using video content marketing. You shouldn’t, too.