If your company develops software solutions for a specific industry, you’ll want to check out this explainer video for Vinosoft by SparkDynamics of Switzerland. Vinosoft is software designed specifically to help wine shops run their business. The challenge of producing an explainer video like this is ensuring that you have a good understanding of your target audience, especially their pain points and how your software addresses those points, so that your video can communicate that understanding.
The Focus

For the Vinosoft explainer video, we focused on how individual wine shop owners got into the wine business because of their love of wine. But they’ve lost some of that passion because of the overwhelming amount of work required to run their business. And that’s where Vinosoft comes in to help, so we made sure that the video explained what Vinosoft can do and the benefits to the user.

Here’s what Andy from SparkDynamic had to say about the Vinosoft explainer video project:

“Our company offers various software solutions for businesses. We asked Carl to produce an explainer video to introduce Vinosoft, which is a wine business management software to our customers. The concern we had was getting our prospects to see that we understood their main issues and had a solution for them.

Fortunately, Carl was able to write a script, record a voiceover and produce a video that clearly delivered our message…and that was also fun and engaging. Not only was Carl able to do this for the English version of our video, but he also produced a German language version, as well.

Carl is an excellent communicator and is very responsive to emails. He makes it extremely easy to work with him and he produces top notch, professional results. I highly recommend Carl and look forward to working with him again.”

To learn how you can get your own explainer video to market your product or service, please send me a message.

Check out Vinosoft and SparkDynamic at: http://www.sparkdynamic.com/