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When your business decides it’s 2016 and you should FINALLY get an explainer video, one of the biggest challenges is figuring out what content should go in your video.
You want your message to come across clearly so you include as much information as possible. But is this what you should do? What’s better? A short video or a long video?
Check out the my take on this topic and then let me know your thoughts or questions about creating an explainer video for your business.
There are 4 comments
Hi Carl, Craig here again.
I agree! In fact I just posted on this same topic, as part of the acronym ASPECT, where A is for audience, S is for shortness, P is for preparation, etc.
A bit arbitrarily, I recommend 2 minutes for a talking-head video, 5 mins for a how-to, and 15 for a PowerPoint video (in business). Like you say, the shorter the better…
Hi again Craig! Always great to hear from you, my friend! We’ve been on the same wavelength with our topics lately… very cool! Gives me some validation, so thanks! 🙂
Whatever length someone goes with, shorter is better. It’s just too easy for people to click away, skip… or what I like to do, use the 1.5 or 2x speed on YouTube 🙂
Thanks again, Craig!
I’m hooked on playing videos at higher speed! I was so happy when I learnt a hack that lets you speed up playback on vimeo.com (and most other sites that don’t give you a speed option). To do that, press F12, go to your browser’s Console tab, paste the 1 line of code below and press Enter. (You’ll need to replace “JS” with what that stands for, as WordPress seems to block code in comments.)
JS: var v = document.querySelector(‘video’); var t = prompt(‘Set the playback rate’); v.playbackRate = parseFloat(t)
P.S. Seems to work in IE, Firefox and Chrome. Not sure about Safari, if you have that.
Haha! That’s great! I’m curious if it works with Safari or Chrome on a Mac. Thanks for the tip.
Sometimes, I forget that I’ve set the speed to 1.5x because some people speak so slowly that it seems like they are speaking normal speed 🙂