One of the most powerful things about video is the ability to empower people through learning and inspiring action. I know that personally, I’ve been influenced and have learned from many people and the invaluable content they have created and shared through video. It’s why I so strongly believe in the power of video to empower people, to empower your customers and clients.
A very simple way to use video marketing to empower your customers is to show them better ways to use the tools you provide. Your tool may be a product or a service that your customers only use at a basic level. And that may be more than enough.
But if you can open their eyes to other possibilities, you empower those people to do more, to be better, to enjoy your product or service even more. Powerful stuff.
This week’s video for Edutige is a simple way to empower our customers. Many people use our microphones for recording audio, such as bird songs, but may not know other audio recording apps beyond the iPhone’s built in Voice Memos app.
So to help our customers get better quality audio, the video shows them a comparison between the iOS Voice Memos app and a favourite of mine, Twisted Wave.
Check out the video that comes after my talk about how video content marketing can empower customers and see how simple and easy it can be to use video in this way.
Let me your thoughts and experience about empowering customers, too.