I always have a camera with me because I love making films about stuff I’m doing with my family. Not all of the videos I shoot ever get published, but constantly filming is great practice for professional projects.
But the main takeaway for you is that using video is great for showing your corporate culture, your brand’s personality, and more importantly, who works for you and what type of experience your customers can expect from your company.
Video marketing is about more than just promoting your products and services. Videos are powerful tools for connecting in a personal way with your customers and can help build rapport in a passive, but incredibly powerful way.
If it’s time for you to embrace videos as part of your marketing strategy, then let’s talk: carl@carlkwan.com
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