Videos can help small business owners increase sales by offering better value to your target market than your competition. Videos that inform and educate help customers make better decisions, establish your business as trustworthy and can eliminate buyer’s remorse.
I recently needed to buy a new auxiliary battery for my VW Westfalia camper van and had a heck of a time figuring out what kind of battery I should get. I was set on an AGM battery but couldn’t find the right fit.
I finally found a specialty battery shop in Vancouver and when I told the shop owner what I wanted to buy, I was luckily informed that my Westfalia needs to have a gel battery because that’s what the van’s charging system was designed to charge.
That bit of information likely saved me money, time and hassle from using the wrong battery.
I couldn’t help but think how valuable that information would be to other customers, and how easy it would be for the shop to create videos educating people about little, but very important, things like choosing the proper battery type.
Videos like that would be of great value to customers and would definitely set you apart from the competition, and will likely increase sales for you.
So don’t underestimate the power of video to educate, inform and provide extra value that can translate into a better bottom line for your business.
Need help getting started with video? Get in touch and let’s get you going.