Went out for a walk with my son today and created a little movie about it. The important thing about these types of videos is showing some sort of theme or evoking emotion.

This is true for personal branding or business promotion… your audience should feel somehow connected to you through your videos.

Don’t make the mistake of only creating something that might look cool but has no substance, especially if you want to use video as a tool to help your business differentiate from your competition.