Part of video marketing means understanding the client’s business and goals to produce video content that meets strategic objectives. In this case, Mountainside Animal Hospital (MAH) in North Vancouver wanted to increase brand awareness and improve lead generation while conveying the compassion and dedication of its team members to animal care. 

We presented MAH with the idea of demonstrating the journey an animal may take if they visit MAH. We wanted pet owners to feel confident their pet family member would be well-cared for in a clean, modern, state-of-the-art facility. We chose not to use narration to deepen the impact of the images. Notice that there are zero slow-motion shots, as we wanted the video to be authentic and visceral. #videomarketing #videocontent #leadgeneration