North Shore Sports Medicine is reopening today so we helped them create a video to announce the reopening, explain new clinic access procedures and make a human/emotional connection with patients by featuring Paige Larson, the owner, in the video.

Using videos that connect with your audience on a human level during the coronavirus is a great way to stand out amongst your competitors and to strengthen brand loyalty and awareness.

To ensure everyone’s safety during filming, I wore a mask the entire time, washed my hands upon entering and did not touch anything. In addition, all filming was done from 2 metres away.