Recent #videomarketing project for Factory Edge Construction. The business objective that Factory Edge had was to use video to showcase a commercial renovation project by providing a guided walkthrough of the project.
This type of video allows Factory Edge to show potential clients the process and results they achieved. As a result, this helps Factory Edge communicate their value and who they are to establish trust with potential clients.
We included photos of the project before and during the renovation to paint a clearer picture of the work that was done.
Having the owner, Scott Turner, in the video helps potential clients connect with him as a person, as opposed to a stranger that you don’t know.
This is especially important when it comes to renovation projects because of the many, many, many horror stories you hear about bad general contractors.
As Scott performed his walkthrough, we provided guidance and feedback to ensure the that what Scott was saying would resonate with his target audience. That’s the difference when working with a video marketing agency because we take the time to ensure that the videos we create satisfy a business goal and generate a positive ROI.
And finally, like any form on marketing, video marketing is a long-term strategy. The sooner your business uses video, the greater the likelihood that your brand will leap ahead of your competition and stay there.
If your business would like to better connect with customers and generate more leads, we’d be happy to speak to you about a video marketing solution that can work for you.
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