What is video marketing for brand awareness versus simply videography?
The major difference is that with video marketing, we help companies by first understanding their goals, their target audience and the message that their audience wants to hear.
When we fully understand a business, we’re able to produce videos that do their intended job.
Videos have become increasingly commonplace as a marketing tool. But videos that get the job done from a business and ROI perspective is what we specialize in.
For Mountainside Animal Hospital, we don’t use direct sales messages. Instead, we concentrate on presenting a professional and compassionate message to increase brand awareness and to build trust. When a client will spend several thousand dollars on emergency veterinary care, we want to ensure that those clients already feel a strong sense of trust in Mountainside Animal Hospital.
That’s the difference between videography and video marketing.
Contact us today to talk about how we can help you find a video marketing solution for your business.