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Critical Tips for DIY Marketing Videos with Your Smartphone

Are you making videos for your business with your smartphone? If you are, or if you’re thinking about it, making marketing videos with your smartphone is a great idea! So here are three big, critical tips you need to know when making DIY marketing videos. https://youtu.be/ieoJxx8CS_A

Here are the tips mentioned in the video:

  1. Shoot in landscape mode. Horizontal, in other words, if you want to get any kind of respect.
  2. Use a tripod because shaky videos are not fun to watch and shout “amateur at work!”
  3. Look at the camera. HUGE mistake that people make is looking at themselves when shooting videos with their phone.

For help with your videos, get in touch with me.

Microphone used in video.

Get With It - Video Marketing Rules

I sure hate being late to the party… all the food is gone, everyone’s already had time to meet and form their little groups. And it’s the same for using videos in your business… you don’t want to have everyone else using videos, except you. It’s like running a business without a website, or one that’s from the 90s. You know you’re out there. https://youtu.be/u8e7JPhYST0

The video here is just one way you can implement videos to grow your business. The main thing is to just start. So get with it and get videos for your business.

The Best Length for Tutorial Videos

A common dilemma we face when making video content marketing material is video length. Recently, someone asked about how long a tutorial video should be so I wanted to address that. https://youtu.be/KdX6mdzQNFs

In my opinion, it’s not so much how long the video is as much as it’s about how concise the information within the tutorial video is.

My biggest problem is when a tutorial video wastes time (mine!) and doesn’t just get to the point. Or even worse is when I don’t learn what I thought I was going to learn.

It’s no wonder my favourite thing about YouTube is the speed control!

So it’s totally cool to make longer tutorial videos, but remember to be organized, stay on point and don’t waste time.

What are your thoughts on length when it comes to tutorial videos? Let me know in the comments.

Why Video Marketing Wins Over Customers

One of the things I love about video marketing is how powerful it is in helping to win over customers. If a customer or prospect is on the fence about working with you, or they’ve had a bad experience with a competitor, or they have little experience with the products or services you offer, or the industry that you’re in, videos can bridge the gap between you and those people. Videos can literally win over customers.

So in this video, I talk about how your product or service might be a tool, but that you can use videos to help your customers use the tool to its fullest. Check it out and read more below...

https://youtu.be/QyHkwfglTVI

Videos that show your customers what else is possible can provide additional value above and beyond what you’ve already given them.

I don’t know about you, but I can’t imagine a situation where you don’t win over a customer, generate more business, or put good will and trust in the mind of a customer by helping them beyond what they were expecting.

For help with creating videos that win over customers, get in touch and let’s talk: carl@carlkwan.com

Oh Snow! (Or Why Corporate Culture Videos are Important)

I always have a camera with me because I love making films about stuff I’m doing with my family. Not all of the videos I shoot ever get published, but constantly filming is great practice for professional projects. But the main takeaway for you is that using video is great for showing your corporate culture, your brand’s personality, and more importantly, who works for you and what type of experience your customers can expect from your company.

https://youtu.be/EGXHjEDj4fA

Video marketing is about more than just promoting your products and services. Videos are powerful tools for connecting in a personal way with your customers and can help build rapport in a passive, but incredibly powerful way.

If it’s time for you to embrace videos as part of your marketing strategy, then let’s talk: carl@carlkwan.com

Or just Like, share and subscribe if you enjoyed this video.

Don't Take This Lightly When Making Marketing Videos

Making marketing videos is awesome for your business. Yes, it takes work and perseverance, but so does anything worth doing for your business to be successful. That’s why it’s important to have a handle on some basic video production to ensure your content marketing videos are watchable and worth your time and effort. In this video you’ll see how important one key element of video production is to overall quality of your video. It is not to be taken “lightly.” 😃

https://youtu.be/5qADFipvJXk

Marketing videos for your business, in particular if you’re a small business, can help separate you from your competitors by demonstrating authenticity, authority in your industry and trustworthiness. Don’t let easy to correct mistakes in producing your videos put a leg hold on those benefits.

The Winright Way Culture Video for Winright Law

One of my favourite clients is Winright Law. They are just really good people who genuinely care about their clients and who always put their clients' needs first. They are just really great people and I'm happy to be able to work with them. https://youtu.be/HZaU55aM3_Y

The goal of this video is to demonstrate the corporate culture at Winright Law. It was a lot of fun to make this. The footage was collected over several months and eventually pieced together into the video you see here.

Corporate culture videos are an important type of content you should consider adding because they demonstrate to your customers and clients the type of people they are dealing with.

And as I've mentioned on several occasions, videos like this are a great way to show off who you are so that your customers develop a sense of rapport and a relationship with you even before they actually meet you.

It's also a great way for customers to feel good about having dealt with you if they see this type of video after. It reassures them that they made the right choice.

The Easiest Way to Create Videos for Content Marketing

One of the biggest challenges for business owners when it comes to implementing video is producing the videos themselves. You might have a bunch of great ideas and be totally gung-ho about making videos but get hung up on the fact that you don’t have the right equipment or don’t have anyone to put in front of the camera. Well, this is for you… Check out the video for the easiest way to create videos for content marketing.

https://youtu.be/9PAG4m3AvlU

The main thing to keep in mind from a technical perspective is audio quality. Other than that, the only challenge is ensuring your content is actually useful and gives your audience value.

It doesn’t really matter what type of videos you make, but if they don’t provide value, they can be a waste of time for both you and your audience.

So don’t skimp on value and remember to focus on your audience.

What about you? What type of video content do you prefer?

Learning is...

Being a dad has made me want to be better in every way because I know that my kid is watching and learning from me and his mom. And one of the things we hope he gets from us is a love of learning and always trying to improve yourself. This little video is something I put together for my son's website, How To Do Stuff With Ethan, to hopefully inspire other children to want to learn and to also encourage parents.

https://youtu.be/G2b9RlmK5IE

Video Content Marketing for Edutige - How To Connect an External Microphone to iPhone 7

A big part of content marketing is helping your customers discover solutions to problems or issues they are having. With the new iPhone 7 and 7 Plus, the pain point for customers is not being able to connect an external microphone in order to make videos, to vlog or to record audio for things such as bird watching. And even though Apple released a Lightning port to 3.5mm headphone adapter, it was relatively unknown as to whether or not the adapter would work with external microphones. So to help, I put together a video demonstrating how to connect an Edutige external microphone to an iPhone using the new Apple Lightning to 3.5mm adapter cable. The cable works perfectly and offers a simple solution for Edutige customers so they don’t have to worry that their microphones won’t work with the iPhone 7.

This is the power of video content marketing. You can quickly demonstrate a solution to an immediate problem that your customers have, which makes them happy and earns your company trust and credibility.

Check out the video below and the original post, which is here: http://www.edutige.net/apple-lighting-3-5mm-adapter-external-microphone-review/

https://youtu.be/I0LYzLGtqFg

If you have an iPhone 7 and you want to connect an external microphone, your only choice is to use the Apple Lighting to 3.5mm adapter dongle thingy. So I wanted to find out if our Edutige external microphones are compatible with the Apple Lighting to 3.5mm dongle. Long story short… YEP, all of the EIM series Edutige external microphones work flawlessly with the Lightning port on either the iPhone 7, iPhone 6s, iPhone 6, iPhone 5s or iPhone 5.

The video shows a test of an EIM-008 external microphone connected to an iPhone 6 via the Lightning port, but other people have tested the Edutige microphones with the iPhone 7 and other iPhones with the Lightning port and everything works great.

One thing to be aware of is to connect the microphone to the Lightning to 3.5mm dongle and then connect the dongle to the iPhone’s Lightning port. If you don’t, the iPhone will use the built in microphone instead of the external microphone. Don’t say I didn’t warn you.

The cool thing is that if you are vlogging, making videos for your business or recording audio with your iPhone 7, you can now connect a 3.5mm external microphone using the Apple Lightning to 3.5mm adapter. All is good.