podcast

Podcast Ep. 44: Unexpected Ways to Build Your Brand - Conclusion & Suggestions

https://soundcloud.com/brandballers-podcast/unexpected-ness-conclusions Show Notes:

In this week's episode of the Brand Ballers Podcast, we’re wrapping up our series on how companies have built their brands in unexpected ways.

The importance of doing the unexpected to build your brand

  1. It can bring new opportunities.
  2. It builds a story that people can remember.
  3. People recognize you for something that can build upon your current brand.

Actionable steps to take away from podcast

  1. Study what others in your industry are doing, or have been doing, and see if there is something you can do that other aren’t doing. Or that they have a fear of doing. Ex. Realtors don’t want to disclose too much information about a property online for fear that other realtors will use that information with their own clients.
  2. Borrow from non-related industries. If the industry you are in always does things in a certain way, you can disrupt that by borrowing ideas from a totally different industry. Ex. Law firms that practice “new law” brand themselves as approachable, cost effective, friendly, looking out for their clients ahead of all else.
  3. Be true to yourself, be authentic.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 43: Building My Brand with YouTube

Show Notes: In this week's episode of the Brand Ballers Podcast, we’re continuing our series about how companies have built their brands in unexpected ways. And in this episode, we’re going to hear about Carl’s experience building his brand in an unexpected way.

https://soundcloud.com/brandballers-podcast/episode-43-carls-brand-building-experience-with-youtube

The importance of Carl’s brand building experience

What were you doing at the time?

Teaching presentation skills at Korean Air. They asked if there were YouTube videos I could show in class that taught presentation skills. There weren’t many. Most were bad.

What did you do? And what was the result?

I was always interested in making videos, so I decided to make my own presentations videos. Started a website called PresentationExpressions.com.

Website gets 8-10k visitors/month; YouTube channel over 20k subscribers. Established my brand.

How did that impact your brand and business? What did you learn?

It was literally the start of everything that I’m doing now.

Actionable steps to take away from podcast

  1. Keep your ear to the ground. What do you or other people complain about or have issues with?
  2. Fill a need when opportunity presents itself, even if you don’t do it perfectly at first.
  3. Keep improving to deliver better and better results.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 42: How Mike's Hacker Experience Helped Build His Brand

https://soundcloud.com/brandballers-podcast/episode-42-mikes-hacker-experience

Show Notes:

In this week's episode of the Brand Ballers Podcast, we’re going continuing our series about how companies have built their brands in unexpected ways. And in this episode, we’re going to hear from Mike about his own experience building his brand in an unexpected way...

The importance of Mike’s brand building experience

  1. What were you doing at the time?
    1. Was trying to get to know a local teacher.  She had a similar situation as me in that we were both Americans living in The Netherlands and were sort of marketing people that love coding.
    2. Was inspired by her efforts of teaching code and also trying to teach kids about coding.
  2. What did you do? And what was the result?
    1. So I eventually get in touch with teacher over Twitter. And we talk a bit. I was interested in seeing if we could collaborate in ways.
    2. At that time, October, there was Codeweek EU.  Throughout the EU, there’s a week-long initiative to teach kids about coding...sort of an introduction to coding. And so I was invited to be a speaker.
  3. How this affected your brand and business? What did you learn?
    1. So my audience was a tough group of 12 years olds. To capture their attention, I decided to create a presentation on hacking the school’s website. I wasn’t really hacking the website, but I was showing how we can replace images of a website using a developer tool built within the browser.
    2. Few things happened: Kids called me the hacker and asked about me for a couple weeks.
    3. It allowed me to meet the head of communications at the school and the following month, we were talking about building a new website for them. Fast forward a year later, I’ve built a couple websites and also making videos for them.
    4. Made a SlideShare presentation that was selected as Presentation of the day. It immediately got something like 10,000 views that day. Linked to presentation http://www.slideshare.net/catchmikey/explaining-code-to-12-yr-old-kids

Actionable steps to take away from podcast

  1. Follow your interests and connect with people you find interesting.
    1. You might learn a lot and for me, this actually led to a job opportunity and a chance to teach kids...how cool is that?
  2. Selling doesn’t always come in the form of pitching your services. By teaching and presenting, I was able to demonstrate to the school that I’m kinda cool. The communication director said to me...heck the kids like you, we’d love you to build our website. If I didn’t teach, I’d never have this opportunity.
  3. Marketing your work - Being a web designer, people share with me what they’re working on or their expertise. I’d say 8 out of 10 times, I’m impressed by what people are capable of doing...especially when you see the passion coming out. And I think if these people were able to share more of their passion by creating useful things over the web, presentations, .etc….it could be very helpful. Don’t forget to talk about what you do.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 41: Breaking the Rules

Baller Unexpected Brand Building Series

We’re going to kick off a new series on unexpected ways that companies have used to build their brand.

Episode List:

  1. Breaking the rules: Finding your own way.
  2. Mike: Unexpected ways to build your brand (presentation for kids)
  3. Carl: Unexpected ways to build your brand (presentation videos for Carl)
  4. Now what? Some suggestions to do the unexpected.

https://soundcloud.com/brandballers-podcast/breaking-the-rules

Show Notes:

In this week's episode of the Brand Ballers Podcast, we’re going to kick off a new series and talk about how companies have built their brands in unexpected ways. And this first episode is going to be about breaking the rules.

The importance of breaking the rules when it comes to brand building

  1. Every idea has a chance to succeed, but doing what everyone else tells you, or what others have done, might not work for you. Ex. Smaller hamburger places that have developed a cult-like following: In-n-Out; White Castle
  2. Fighting against the negatives: Why would you want to do that? Ex. Uber. AirB&B
    1. Why would someone want this
    2. How it became the ideal business model
  3. Adapting, finding your own voice so you can stand out amongst the crowd. Ex. Seth Godin with his daily blog; super short by what “experts” consider the right length for posts, but they work!

Actionable steps to take away from podcast

  1. Identify a niche or highly targeted group of customers. Ask “How are they not being served by traditional brands?” Ex. Big & Tall Stores.
  2. Offer something people wouldn’t expect. There’s something attractive about surprises
    1. I got my first website gig without having a website
    2. Offer more value than the competition.
  3. Don’t fit the mold. Make the mold
    1. There’s no one formula to doing business. If you do things like others, you won’t be heard. Realize that your uniqueness is a powerful weapon. With good taste and focus, it can help you.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 40: Mike's First Draft of a Video Script - Behind the Scenes

https://soundcloud.com/brandballers-podcast/first-draft-video-script

Show Notes:

In this week's episode of the Brand Ballers Podcast, we’re going to wrap up our series on using video by having Mike talk about his experience of producing some video content for his business. Hopefully, you’ll learn something from what Mike has learned that could help you or inspire you.

The importance of Mike getting his video groove on

  1. First sentence was challenging. How do you start things off?
  2. Personality vs being more corporate. What works better?
  3. Did I go too far on the personality? Or not far enough??

Actionable steps to take away from podcast

  1. Get your voice, tone, energy to match your audience. Nike, is about positive energy….not trying to beat down unhealthy people. No body shaming.
  2. Focus on one pain point and amplify it. It’s easier for people hear one than a bunch.
  3. Try to hammer in your values: for me, it’s business is a sport and we want to win. And long-term relationships.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 39: Using Video as as Sales Tool - The Tipping Point for Success

Show Notes: In this week's episode of the Brand Ballers Podcast, we’re going to discuss what it takes to actually get business with your videos, and specifically, the tipping point for video marketing success.

https://soundcloud.com/brandballers-podcast/episode-39-video-as-a-sales-tool-the-tipping-point

So what are some important things we should know about video marketing success?

The importance of using videos as lead generation tools

  1. Video is powerful; Stats on insivia.com: 90% of users say a video about a product is helpful in the decision making process; 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video according to Forbes; Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words; 75% of executives watch work-related videos on business websites at least once a week.
  2. Videos have multiple functions: 1. Should answer the questions and/or objections of your target market; 2. Educate to help your customers learn more about a certain topic or make it easier to choose.
  3. Understand that video marketing is playing the long game and that you need to be consistently cranking out videos;
    1. Tipping point for success is different for every business/industry; depends on how much information your customer’s need, competing products/services, how well they identify with and trust your brand.

Actionable steps to take away from podcast

  1. Plan on videos that fit the viewer’s stage in the buying process; talk about processes, how/why questions; demos;
  2. When preparing videos, ask why someone would want to watch the video, as in what will they gain from watching the video. This should be clear and will help you stay focused, as well as make the video more interesting and engaging for your viewers.
  3. Be consistent with your video content and continuously look to be faster and better. Benefits: 1. Let’s people know the lights are on, that you’re relevant; 2. Separates you from your competition; 3. Reduces time and cost to produce videos.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Most of this post was originally published on Mike's website: http://www.webodew.com/video-as-a-sales-tool/

Podcast Episode 38: Lessons Learned from a YouTube Pro

Show Notes:

In this week's episode of the Brand Ballers Podcast, Mike thought it would be a cool idea to pick my brain a bit about my experience on YouTube. I'm not like a superstar in the YouTube world...meaning I don’t make a living solely off of YouTube commissions, but with over 20k subscribers...and leads that turn into sales because of my YouTube channel, there could be some valuable lessons for anyone getting into YouTube or struggling with YouTube.

https://soundcloud.com/brandballers-podcast/youtube-20k-subscribers

So Carl, what do you say...let’s talk about your experience.

The importance of learning from my experience(?)

  1. Do’s and Don'ts of video How would you start out? How should I start a video?
    1. Do choose a clear topic, theme or style; be prepared to adapter it over time.
    2. Don’t get caught up in buying gear or thinking a certain camera is all you need to make “good” videos; what you have is probably better than you think and more than enough; your iPhone is already awesome.
    3. Do prepare what you will say, even if it’s just notes to avoid rambling.
  2. Be yourself rather than pretending
    1. Being authentic is what branding is all about, especially with video; this means being congruent with your brand image. Pretending to be something you’re not can lead to negative backlash that could permanently damage your brand. Honest is the best policy, right?
  3. Personality factor in branding
    1. Personality counts; people want to be entertained or find what they’re watching engaging; personality helps and personality on camera is a skill you have to develop and work at.
    2. Biggest brands have a brand personality, like Nike. They know what their brand personality is and who they are targeting.

Actionable steps to take away from podcast

  1. Do learn how to use your video equipment and some basics related to producing a video, such as writing, filming, lighting, audio, composition and editing.
  2. If you are committing to video as your preferred format, get started with videos about your business; if building brand, consider making weekly videos and being consistent with that.
  3. Learn how to properly write a YouTube description and use tags, as these will increase the chances of getting found online and people watching your videos.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

This post originally appeared on: http://www.webodew.com/youtube-20k-subscribers/

Podcast Ep. 37: Video Series - How to Structure a Video

Today we’re going to discuss how to structure a video and what the components of a video are. https://soundcloud.com/brandballers-podcast/how-to-structure-videos

The importance of having a structure for your videos

  1. Simplifies video creation process
    1. Making videos to build your brand and grow your business shouldn’t be an all consuming part of your business.
    2. A structure, or even a template, makes it easier to prepare your video topics. Once you have a topic, you’ll know what needs to go in the video, instead of trying to come up with something each time.
    3. For example: my video structure is an introduction to the topic, usually describing a situation or problem; then 3 to 5 points that address the situation or problem; ending with a conclusion and call to action.
  2. Easier to make the videos
    1. An outline following your structure is usually enough to help you make the video and will help you maintain consistency among your videos in terms of content and length.
    2. No need to use a Teleprompter or read a script, which is a massive timesaver. You can make videos in a batch and have weeks, or months worth of content created in one session.
    3. In my case, I used to write out a script that would be used as a blog post; the script would be uploaded and used with my Teleprompter. Sounds cool but was very time-consuming, especially when making 3 to 4 videos a week. Now I can make 3 to 4 videos in one session in less than 30 minutes by following my structure.
  3. Speeds up editing and publishing
    1. A structure allows you to edit your videos in the same way every single time, which saves time and can be outsourced, if necessary.
    2. When preparing the YouTube description or blog post, you can use your notes instead of writing out everything in great detail, which also saves time.
    3. Example: My video content marketing videos and presentations videos are both edited the same way; they take about 30 minutes to edit, down from 1 to 2 hours because I don’t really use any B roll.

Actionable steps to take away from podcast

  1. Decide on a structure that works for your content and audience. The components are mainly the introduction, middle and ending. Figure out how you will fill in those components with your content. For example, I always introduce the situation or problem, then it’s my ideas or solution, followed by a conclusion and call to action.
  2. Write down the content for your topic in point form so you can now make your video without using a script or Teleprompter. Start with an FAQ and make your video.
  3. Refine your structure by ruthlessly critiquing and editing your video. Ask yourself if what you said in the video is absolutely necessary. Shorter videos that are to the point are, in my opinion, better for keeping your audience engaged and coming back for more videos.

Thanks for tuning in. If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!

Originally posted on http://www.webodew.com/how-to-structure-a-video/

Podcast Ep. 36 - Get started making videos with your phone

In this week's episode of the Brand Ballers Podcast, Mike and I are going to continue talking about video, and how video can be used to build your brand and grow your business. Today we’re going to discuss how you can get started making professional videos with your phone. https://soundcloud.com/brandballers-podcast/making-videos-with-your-phone

The importance of using a phone to make videos

  1. More like why you should use your phone… Phones have become more and more powerful, combining a high quality camera, editing capability, voice recorder for narration and portability into a common device that most people either have, or can relatively easily afford.
  2. Ease of use… Can be used almost anywhere, anytime, eliminating the excuse of not having a camera to make a video with; social sites like Snapchat, Periscope, Facebook Live and Instagram’s Stories have made it easy to create and share content with the world through video; apps like Mike’s Paws Pause make it easy to create quick videos; video editing apps make it easy to produce videos whenever you choose; how I started out was using my iPhone 4 to film and editing while taking the subway.
  3. Don’t get left behind… Your competition isn’t going to wait for you to get into video before they get into video; use the tools you have; your phone is always at your disposal; even Bentley used the iPhone 5s to make a commercial for one of their cars.

Actionable steps to take away from podcast

  1. Learn to use your phone’s video function; use native camera app, try the different resolutions, quality settings, slo-mo, time lapse, etc.; know your tool
  2. Get a tripod and phone mount to shoot steady video; watch my video “Top 4 Video Production Mistakes to Avoid” https://www.youtube.com/watch?v=Ri2OYN8cv6o; two mistakes mentioned are composition/framing, don’t get down too low and being too close to background.
  3. Make a video that shows what your brand is all about; make 30 second video with 5-10 different clips that represent your brand; use voice recording app to narrate your video; edit on your phone.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Episode 35: Using Video to Grow Your Business Online

Baller Video Series

Mike and I are going to kick off a new series on using video to grow your business online. We'll discuss how to make videos to what equipment to use, and we'll also throw in some case study type of content to help you see how video is used in real life in the wilds of the Interwebs.

https://soundcloud.com/brandballers-podcast/using-video-to-grow-your-business-online

Show Notes:

In this week's episode of the Brand Ballers Podcast, Mike and I are going to start talking about video, and how video can be used to build your brand and grow your business. And today we’re going to kick things off by talking about why you’d want to use video.

The importance of using video

  1. Video is it, it’s not a fad like skinny jeans; it’s here to stay and it’s a powerful tool for brand building. Facebook has 8 billion video views daily; 100 million hours/day.
  2. Puts a face on your brand; helps people identify with who you are and what you stand for.
  3. Puts you in the drivers seat in terms of engaging your audience in a way that was only available to major brands a few short years ago; if you don’t, your competition will.

Actionable steps to take away from podcast

  1. Identify if video is something you can, should and would do, especially in terms of time and resources. If video is a go for you, be ready to commit; be prepared for the long game.
  2. Identify who you want to target with your videos and what they’d like to see. Make a list of topics.
  3. Decide if you want to make the videos yourself or get professional help; try making something first and see how it goes.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!