On the Brand Ballers podcast over the past 5 weeks, Mike and I have talked about websites and how your website affects your brand. In this episode, we look back at what we discussed and talk about the things we have learned. Specifically, we talk about how we can improve our own websites. Hopefully, you'll find some ideas or gain some insight into how you can improve your website from listening to us talk about ours. https://soundcloud.com/brandballers-podcast/website-series-recap
Podcast Ep. 33: Website Series - The importance of maintaining a fresh website
In this week's episode of the Brand Ballers Podcast, Mike and I continue our website series and talk about the importance of maintaining a fresh website. This is the last in this series and we'll be wrapping it up next week by talking about what we have learned over these last 5 episodes.
The importance of maintaining a fresh website
- Tells people the lights are on, that you’re still in business; doesn’t feel “right” or “good” for a visitor if your website isn’t kept up to date; helps maintain brand congruency, people may expect you to be a certain way but they may lose trust in you if your website doesn’t match their expectations; ie. if your copyright date isn’t current, what does that say about your business and your brand?
- Ensures a good user experience, especially with a lot of traffic coming from mobile devices; an outdated website that’s not responsive (mobile friendly) makes it difficult for people to see what you’re offering; can affect your brand because it may seem hard to work with you; if hard to navigate or find information (too many subcategories), people might give up and look elsewhere.
- For new customers/clients, good first impression; make it easy for people to refer you to others; shows that you, your business and your brand are “with it,” you’re staying current, which can again be interpreted that your brand/business are also modern and fresh.
Actionable steps to take away from podcast
- Make sure all the information on your website is up-to-date; copyright, about page, contact information; add new content to your blog if your content hasn’t been updated; or use a plugin or some way to not include the date on your blog posts; update photos/graphics; anything that lets people know that you’re still in business and ready to do business.
- Ensure your site is responsive; may need to completely update your site but it’s worth it because so much traffic comes from mobile devices; also, responsive sites already have a modern design; clean up your navigation/categories, make it easy for people to find stuff.
- Consider updating website design, maybe thinking about what Mike discussed in last week’s episode on user experience to create a good first impression and make it easy for your customers/clients to refer you; also, it’ll make you feel proud to tell people to visit your website.
Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.
Have a great day!
Below are the notes that Mike and I used for the podcast. We touch on each of these points by sharing our own experiences.
Podcast Series Content: Websites & Your Brand
Over the next several weeks, we’ll talk about websites and how they can affect your branding. Each topic will be covered during one podcast. We’ll talk about the importance and provide action steps for each.
- What is a website – past, present, the evolution and how it affects your brand and your business
- Who the hell are you marketing to? And how does your website design/functionality make that happen?
- Setting up your website like restaurants – branding expert approach vs internet marketing where numbers count; setting your website up like a house tour
- User experience – one page vs multiple pages; web hosting
- Maintenance (ways to keep your website fresh), upkeep so your site visitors have a good experience and impression of your brand
- Now what? How these topics have affected our own approach to our websites
Today is episode #1
The importance of a website
- What is a website – a couple ways to look at it.
- A website is a group of web pages. Example: A business website contains a bunch of pages that describe a specific products, services and probably mention something about the company.
- A website is a marketing tool to build you business, to demonstrate your expertise in an area and to get your clients.
- People Judge Your Business Based on Your Digital Presence
- It’s how you will either gain business or lose business to a competitor based on some or all of the following:
- Evolution of websites
- Design Principles
- Past – cluttered, loud to more minimal designs
- Present – minimal, less is better, flat designs, more space between things and much better photos
- How it affects your brand:
- Easier to understand what your business is all about; clearly communicate what it is you offer
- It’s the first impression and can consciously or unconsciously be a deciding factor for whether someone chooses to do business with you
- Dentist site as an example
- Past: drive traffic to your website
- Convert visitors into warm prospects; using lead magnets
- Offering proof or justification for people to work with you;
- UX is important – speed, navigation
- Mobile responsiveness
- half of your traffic will probably view your stuff from a mobile phone; using new design techniques to cater to both computer users and mobile phone user
- How this affects your brand?
- For people, you’re providing an easier viewing experience. No one likes to pinch their phone to read content
- Google search likes it too.
- Web hosting makes a HUGE difference in the performance and experience of your website
Measure blog effort: Actionable steps to take away from podcast
- If you want a business website, then prepare yourself to build a business websites
- Cover the basics and don’t get overly artistic. Don’t make it difficult for people to find content
- Create the impression you want people to have of you and your brand; critical
- Prepare a way to convert visitors into warm prospects
- Set up some sort of sign up or subscribe function; Seth Godin uses RSS subscriptions for his daily blog
- Get an email management system; MailChimp or Get Response, etc
- Create a lead gen, lead magnet; Mike’s free website evaluation; one page PDF with tips for your prospects; answer people’s questions, or solves a problem
Thanks for listening!
And that’s a wrap on our blogging for business podcast. Hope this has been helpful.
If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.
Have a great day!