Edutige ETM-006 test

Video Content Marketing for Edutige - Using Follow Up Videos

Last week after posting a video about how to properly put on a lavalier microphone, I was asked why I didn’t show putting the microphone on a t-shirt when I had mentioned it in the video. This is a great example of why I love video marketing, or social media in general, because you get to connect directly with your target audience and interact with them immediately. So after reading that particular comment about the t-shirt thing, I told the person that I would make a follow up video to answer their question. And so I did, of course.

The main takeaway is not being afraid to engage with your audience and to use video as a tool to form deeper connections with people.

Even if the person doesn’t buy from us, it’s fine. I’m happy to know we’ve planted a seed of good experience is their mind, which all too often doesn’t happen when consumers engage with brands.

Here’s the post I wrote, which can be found at:

How to Put a Lavalier Microphone on a T-Shirt

Last week I taught you how to properly put on a lavalier microphone and this week you’ll learn how to put a lavalier mic on a t-shirt. Thanks to Nyx Goldstone for the suggestion!

I also got rid of the opening introduction where my kid is swinging around just to get to the video a little quicker. I’m guessing most people tried to fast forward past that part, anyway :)

So in addition to learning how to put a lavalier microphone on a t-shirt, I’ve also included how to hide a lavalier microphone under your clothing.

This little trick is fairly well-known but in case you haven’t seen it, this is for you.

Sometimes we don’t want the lav mic to be seen so this is pretty useful to know how to hide the microphone.

If there is anything else you’d like to learn, let me know and I’ll do my best to help you out.


Video Content Marketing for Edutige - Best Microphone for YouTube

When you are selling a product or service, it’s natural that you would want to compare your offerings with those of the competition. There are many ways to do this, but for Edutige Microphones, I pit competing products directly against ours. Obviously, you need to trust that your product performs as well or better than your competitor, but this type of transparency can be a valuable commodity when building your brand and marketing with video. In the video, I praise the Rode VideoMic Pro because it really is a good product. I also educate people by explaining why they would want to use a certain microphone for certain filming conditions because it seems like a lot of people are looking for a microphone for their YouTube videos.

So for your products or services, consider doing a direct comparison video. This will help build trust and show people that you are transparent and authentic. Cool things.

Here is the original post on Edutige’s YouTube channel and website:

The best microphone for YouTube is probably one of the most common search terms on YouTube because so many people realize the importance of good audio for their YouTube videos. So, in this video you’ll see a comparison between the very popular YouTube microphone, the Rode VideoMic Pro, versus the Edutige ETM-006 lavalier microphone. Microphones are tools and so you want the right tool for the job. Sometimes, a shotgun microphone is good. Other times, a lavalier microphone is good.

Video Content Marketing for Edutige: Tip for Vlogging with an iPhone

Video content marketing doesn’t have to be about your own products and services, as I’ve previously mentioned. Take the example of this newest video for Edutige. Instead of talking about how to use a microphone or which microphone to choose for your iPhone, I provide a tip for actually USING your iPhone. You can use video content marketing to provide solutions to situations or problems encountered by your target market. This is an easy way to provide value to your customers and increase the good feelings and trust that people have towards your company and your brand.

Here is the video and below is the original post found at:

If you are vlogging with an iPhone, you’ll learn a simple tip for how to get 1080p HD video using the iPhone’s front camera. The iPhone’s back camera has always been a higher quality camera. My iPhone 6’s camera is particularly good and that’s why I like using the back camera when even filming myself vlog style.

However, I will some times use the front camera because it is much more convenient. But since the front camera only shoots in 720p HD, I wanted a way to get 1080p HD because that’s what most people consider good quality and size, even online.

The easiest way to vlog with an iPhone using the front camera and getting 1080p is to upscale the 720p footage in editing.

Most editing software allows you to choose the size of the video project you are creating. So all you need to do is select 1080p when first creating your video project and you’re good to go.

Bring your 720p iPhone front camera footage into your 1080p project and the software will either adjust the size automatically, or you simply select the video size setting and “fill” the screen.

Easy, simple.

One thing to note is that you should always film with good lighting, especially when using the lower quality front camera. Good lighting will dramatically improve the video quality.

And finally, the video was shot using my Canon EOS M and the ETM-006 lavalier mic was used for audio. I prefer the lavalier mic to a shotgun mic and I’ll demonstrate why in my next video.

Let me know if you have any questions about vlogging with an iPhone or which external microphones to use.


Video Content Marketing for Edutige: ETM-006 vs Rode Videomic Pro [VIDEO]

What's better? Edutige ETM-006 vs Rode Videomic Pro

One thing I really enjoy about making marketing videos for Edutige Microphones is demonstrating how well the microphones work. It’s actually not common practice amongst other microphone companies to show the performance of their mics. I’ve always done it because I believe the products are great, and because there is a lack of information and good testing out on the Internet. And in this particular video, I take an Edutige microphone and pit it against the big daddy in the vlogging and indie filmmaking world: The Rode Videomic Pro.

Doing this kind of a comparison video against your main competition is a great way to answer questions and prove that you believe in the abilities of your products. So don’t be afraid to try this if you’re thinking about what content to create for your video marketing. Check out the post and video below for ideas on how you can do this. And let me know if you have any questions.

The below was originally posted to

The Rode Videomic Pro is an extremely popular microphone that deserves the accolades it receives. The Videomic Pro is used by many vloggers and indy filmmakers. I happen to have one because I wanted to try it on a personal project. But my problem with it as a vlogging microphone is that it’s not exactly discreet. Whenever I’ve brought it anywhere, people usually mention that it looks like a big foam penis. Not cool.

So I decided to see how my favorite Edutige microphone, the ETM-006 vs the Videomic Pro. The ETM-006 is a lavalier microphone so it has the advantage of being closer to the subject than the Videomic Pro, but since most people use the Videomic on top of their camera, I think this is still a fair test of both microphones.

Have a listen with headphones and let me know what you think. I won’t be upset if you choose the Videomic Pro, but for me, I like the ETM-006. The Videomic Pro requires a battery, is much larger and doesn’t do well in echoey spaces, such as in the video. You need the right tool for the job, and for me, the ETM-006 works great for the types of videos I usually make. The other option, if you don’t need a lapel microphone is to try the ETM-001. The mics have the same performance but the ETM-001 doesn’t have a lavalier cable.

The mics were tested on my Canon EOS M, which has the same picture quality as other Canon DSLRs, and the same bad audio, as you’ll hear in the video.