I'm also going to start posting my Edutige microphone videos as examples of how I use video content marketing to develop their brand and increase sales. I've made quite a number of videos for Edutige over the last 3 or 4 years, but have really focused on putting out weekly content since about September or thereabouts. Who is Edutige
Edutige (pronounced "edu" like education and "tige" like prestige) is a Korean company that manufacturers and sells microphones for smartphones and tablets, such as the iPhone and iPad. They are also the makers of the first Skype approved microphone, and currently have some pretty amazing microphones for GoPro action cameras and even DSLR cameras.
I started working with Edutige because of a review video I made about their EIM-003 microphone, as I was really happy with it's performance when paired with my, at the time, new iPhone 4. I contacted Edutige to see if they wanted to work together once I saw how popular my video had become. They knew who I was and since I was in Korea at that time, it was an easy working relationship to establish. Since then, they have become my main client and they actually have me as their International Manager, which is a role I am very proud of and appreciate very much.
What I do for Edutige
This is where you will see all the things I talk about in my content marketing videos... Basically, everything I talk about has a real life example with Edutige. Maybe they're like my video content marketing guinea pig? Nevertheless, the video content marketing ideas and strategies I discuss have either been implemented with Edutige or with marketing my own brand and services. So what I do is help them increase brand awareness and sales by employing video content marketing along with e-commerce and customer service strategies.
The latest video - Educating Customers
The video below is an example of how video content can be used to educate your customers by telling them things they need to know so that when it comes to buy, they are well-informed. Yes, that means they may not buy from you, and that's ok, but we find more often than not, customers will buy from us because of the trust and credibility we have established through educating them with the videos.
So check out the video and let me know by clicking here if you would like some help getting your video content marketing strategy up and running, or back on track.