Mike Miello

Podcast Episode 38: Lessons Learned from a YouTube Pro

Show Notes:

In this week's episode of the Brand Ballers Podcast, Mike thought it would be a cool idea to pick my brain a bit about my experience on YouTube. I'm not like a superstar in the YouTube world...meaning I don’t make a living solely off of YouTube commissions, but with over 20k subscribers...and leads that turn into sales because of my YouTube channel, there could be some valuable lessons for anyone getting into YouTube or struggling with YouTube.

https://soundcloud.com/brandballers-podcast/youtube-20k-subscribers

So Carl, what do you say...let’s talk about your experience.

The importance of learning from my experience(?)

  1. Do’s and Don'ts of video How would you start out? How should I start a video?
    1. Do choose a clear topic, theme or style; be prepared to adapter it over time.
    2. Don’t get caught up in buying gear or thinking a certain camera is all you need to make “good” videos; what you have is probably better than you think and more than enough; your iPhone is already awesome.
    3. Do prepare what you will say, even if it’s just notes to avoid rambling.
  2. Be yourself rather than pretending
    1. Being authentic is what branding is all about, especially with video; this means being congruent with your brand image. Pretending to be something you’re not can lead to negative backlash that could permanently damage your brand. Honest is the best policy, right?
  3. Personality factor in branding
    1. Personality counts; people want to be entertained or find what they’re watching engaging; personality helps and personality on camera is a skill you have to develop and work at.
    2. Biggest brands have a brand personality, like Nike. They know what their brand personality is and who they are targeting.

Actionable steps to take away from podcast

  1. Do learn how to use your video equipment and some basics related to producing a video, such as writing, filming, lighting, audio, composition and editing.
  2. If you are committing to video as your preferred format, get started with videos about your business; if building brand, consider making weekly videos and being consistent with that.
  3. Learn how to properly write a YouTube description and use tags, as these will increase the chances of getting found online and people watching your videos.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

This post originally appeared on: http://www.webodew.com/youtube-20k-subscribers/

Podcast Ep. 33: Website Series - The importance of maintaining a fresh website

Podcast Ep. 33: Website Series - The importance of maintaining a fresh website

https://soundcloud.com/brandballers-podcast/maintain-a-fresh-website

Show notes

In this week's episode of the Brand Ballers Podcast, Mike and I continue our website series and talk about the importance of maintaining a fresh website. This is the last in this series and we'll be wrapping it up next week by talking about what we have learned over these last 5 episodes.

The importance of maintaining a fresh website

  1. Tells people the lights are on, that you’re still in business; doesn’t feel “right” or “good” for a visitor if your website isn’t kept up to date; helps maintain brand congruency, people may expect you to be a certain way but they may lose trust in you if your website doesn’t match their expectations; ie. if your copyright date isn’t current, what does that say about your business and your brand?
  2. Ensures a good user experience, especially with a lot of traffic coming from mobile devices; an outdated website that’s not responsive (mobile friendly) makes it difficult for people to see what you’re offering; can affect your brand because it may seem hard to work with you; if hard to navigate or find information (too many subcategories), people might give up and look elsewhere.
  3. For new customers/clients, good first impression; make it easy for people to refer you to others; shows that you, your business and your brand are “with it,” you’re staying current, which can again be interpreted that your brand/business are also modern and fresh.

Actionable steps to take away from podcast

  1. Make sure all the information on your website is up-to-date; copyright, about page, contact information; add new content to your blog if your content hasn’t been updated; or use a plugin or some way to not include the date on your blog posts; update photos/graphics; anything that lets people know that you’re still in business and ready to do business.
  2. Ensure your site is responsive; may need to completely update your site but it’s worth it because so much traffic comes from mobile devices; also, responsive sites already have a modern design; clean up your navigation/categories, make it easy for people to find stuff.
  3. Consider updating website design, maybe thinking about what Mike discussed in last week’s episode on user experience to create a good first impression and make it easy for your customers/clients to refer you; also, it’ll make you feel proud to tell people to visit your website.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 32: Website Series - User Experience - One Page vs Multiple Pages

Originally appeared on http://www.webodew.com/user-experience-affects-branding/ https://soundcloud.com/brandballers-podcast/user-experience-affects-branding

Show notes:

The importance of good user experience on your website and how this affects your brand

  1. I hate and maybe others can relate having to call customer support of a big company - speaking to robots and waiting for who knows how long isn’t fun.
    1. The experience is just bad. And by bad I mean, I’m never smiling or happy to be on hold for a representative.
    2. It’s not cool. It’s a bad experience.
    3. How does this affect your brand?
    4. An experience is what people remember. So when it comes to your website, how will people feel. Good, calm, excited, annoyed, frustrated, confused.
  2. Elements of user experience
    1. Usability, accessibility, performance, design
    2. Usually if people can get information they need quickly and easily, then you’re doing a great job
    3. Taglines focused on major problem are great for branding - without wasting someone’s time, they know what you’re service is about
  3. One page vs Multi-site page
    1. The advantage of one page sites is less content and you try to encapsulate everything into one page. Quick approach. Not trying to say more than what’s necessary.
    2. The advantage of a multipage website is that you can go more in depth with explanations of your products and services. This is more like writing a book. The advantage is that you have more details for your audience and also for Google. And so if you want people to naturally come to your website because of something they search, you’ll being using this technique.
    3. Like a brochure where you try to explain a product or service on a piece of paper.

Actionable steps to take away from podcast

  1. Start with a smaller website and build it up. Many successful websites are one page that make it quick and easy for people to listen.
  2. Make it easy for your audience to take actions. So if you want people to call you, make your phone number easily accessible. Carl you put yours at the top of every page so that people can easily contact you.
  3. Make sure each page has a call to action. It helps keep the person moving forward.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 28: How to Measure Your Blogging Efforts

In last week’s episode we talked about finding a content form that your audience will like, which is part of our 6 episode series on Blogging for Business. Just to mention those six topics, they are:

  1. High-level planning
  2. Find a content form that your audience will like
  3. Find a tone of voice
  4. Find a blog process
  5. Find a process to promote your blog after you’ve created something
  6. Measure blog effort: Find out if what you’re doing is actually any good

Today we will talk about finding ways to promote your blog content.

https://soundcloud.com/brandballers-podcast/measuring-your-efforts

The importance of measuring your efforts

  • Measuring gives you baselines that can lead your next steps. In sports we ask, “How did you play?”
  • There are many forms of measurement
    • Many are based on trying to determine ROI, or value of your posts
    • But we want to focus on metrics that work for us
    • Carl’s youtube videos: Likes and comments tell me that a video was effective
  • Performance Goals: Did you hit your goals that you set out to do?
    • If so, pat yourself on the back, but what can you learn to improve
    • If not, what caused you from reaching your goals / eliminate
    • Example: Standup meetings with Vitor – everyday we state what we did yesterday, what we will do today, and what is preventing us to reach our goals.
  • Promotional Efforts (Engagement) – are you being heard in your marketing channels.
    • Pages or video views / number of listens
    • And are there any indicators that certain channels are more effective than others.
    • With our podcast – we assumed that LinkedIn would be a top 3 place to promote our blog and create some engagement.
    • Turns out twitter and Product Hunt are my best social sharing channels
    • Carl: YouTube
      • Views, comments, likes tell me how much of an impact a video has
      • For example, presentation videos about starting a presentation get a much larger response than others
      • Opt ins on my website; am I seeing an increase in opt ins to my email list
      • Website views; increasing as I continue to post regularly
  • Important to remember: Blogging is a long game; short term spikes or gains aren’t necessarily as important as building an audience, laying down a foundation of value driven content and establishing your online presence
    • The numbers will come; yes, you need to promote, but consistency and high value will help you reach your blogging goals

Measure blog effort: Actionable steps to take away from podcast

  1. List what you can measure and where
    1. Page views / video watches / number of listens
    2. Make sure to check periodically. It’s kinda cool being able to say something like “we doubled our listeners this week”
  2. Make changes to your blogging that help you achieve your goals;
    1. Find ways to streamline or simplify sharing/promoting which will help in consolidating your data
    2. For example, if open rates for emails are low, consider changing your titles
    3. Example 2: Letting soundcloud share the podcast with the title they automatically generate; seems to get more listeners than creating our own tweets or promotion. Don’t get overly caught up in metrics; they are important but more important to be consistent and offer value in your blogging; know what your audience wants

Thanks for listening!

And that’s a wrap on our blogging for business podcast. Hope this has been helpful.

If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!