Video content marketing best practices

Video Marketing for Edutige: Use Follow Up Content to Keep People Engaged

Last week I posted a video showing how to connect an external microphone to an iPhone using the Apple Lightning to headphone adapter cable. This week, it’s a follow up to that video to provide more information about the different types of microphones customers can use with their iPhone 7 and the Apple Lightning to headphone adapter cable. I know that people aren’t overly please with having to use dongles with their iPhone 7 but until there’s a better solution, it’s a good idea to show people that they can still find accessories, such as external microphones, for their iPhone.

This extra content keeps customers engaged with your company and gives people more reason to stay on your website, which is always important.

Original post at:

In this video you’ll hear the Edutige EIM-003 omnidirectional external microphone with an ESL-006 lavalier adapter cable connected to an iPhone 6 using the Apple Lightning to headphone adapter cable that comes with the iPhone 7. This is a great solution for anyone that needs a high quality lapel microphone that is compatible with the iPhone 7 and that is a simple plug-and-play.

In last week’s video, I tested the EIM-008 unidirectional microphone and as you may notice, I filmed both videos on the same day, back-to-back. The thing I want to point out is how in this video, the EIM-003 picks up a bit of the rain hitting the windows. But when you listen to the EIM-008 video, you don’t notice the rain. That’s the difference between the omnidirectional microphones we have and the unidirectional ones.

Anyway, if you have any questions about which microphone to choose, let me know. At least if you’re an iPhone 7 owner, you now know you can easily connect an external microphone for making videos, such as vlogs, or recording audio using the Apple Lightning to headphone adapter cable and an Edutige EIM series microphone.

Video Content Marketing for Edutige: Before & After Test of iPhone Built In Mic vs Edutige Mic

When showing how your product or service helps your customers, a simple before and after comparison can often be the most effective method to do so. And video is the perfect medium for a before and after because customers can clearly see, and in this case, hear, the difference. A before and after video quickly identifies who the target audience is, what the end goal will be, and how the customer can achieve the same result.

Video content marketing can easily borrow ideas from other forms of marketing, with the added benefit of being highly visual and engaging.

How can you use a before and after video to demonstrate your product or service? Would love to hear about your experience.

Here is the original post on the Edutige website:

If you have an iPhone 6, 6s or iPhone 7, the built in microphone is pretty good, especially if you’re into vlogging with your iPhone. You might even think you don’t need an external microphone anymore. But what about when it’s windy? Here’s a before and after comparing the iPhone 6’s built in microphone vs the Edutige EIM-001 external microphone with an EWS-003 furry windscreen. I think you’ll see why an external microphone with a furry windscreen is still an essential tool for vlogging or making videos with your iPhone.

Video Content Marketing: What’s Better? Short vs Long Videos

When your business decides it’s 2016 and you should FINALLY get an explainer video, one of the biggest challenges is figuring out what content should go in your video. You want your message to come across clearly so you include as much information as possible. But is this what you should do? What’s better? A short video or a long video?

Check out the my take on this topic and then let me know your thoughts or questions about creating an explainer video for your business.

Video Content Marketing for Edutige - GoPro Microphones for Driving

When working on video content marketing for Edutige, I’m always trying to demonstrate the microphones in situations that our customers would encounter. One prime example is people recording themselves with their GoPro while driving. Some of these people are racing their cars, but others are vlogging while driving. So in this week’s video content marketing for Edutige, I demonstrate the three external microphones we recommend for GoPro users who want to record themselves driving. The purpose is to let customers hear for themselves what they would get, and to help them make the choice that’s right for them.

I’m all about educating consumers. You really can’t go wrong by teaching your customers and clients about how to use your products or services, ways they can do what they want to do better, or like in this video, to be able to compare products.

So if you want to have better customers, who trust you and want to buy from you, educate them… with video, ideally.

Here’s the original post for Edutige, which can be found at

In this video you’ll hear the Edutige ETM-001, ETM-006 and ETM-008 connected to a GoPro Hero4 Black to find out which is the best external GoPro microphone for driving videos.

Let me know if you have any questions about which mic to choose or which one you thought was best.

Why the Script is the Most Critical Part of a Video

When you get a video made, you might be thinking about the end result: What the video looks like and what you want the video to do for your business. But before we can get you there, the most critical part of a video, especially an explainer video, is the script. In the video, you’ll hear about why the script is the most important part of a video...

Quick notes on why the script is the most critical part of a video:

  1. Revising a script after the voiceover and/or animation has been done requires re-recording the voiceover and redoing the animation to fit the script. This adds time, will cost you more and delays the project.

  2. The script determines how the voiceover will be performed, which affects the timing of the animation. Adding or subtracting something from the script directly impacts the overall timing of the video, so the script needs to be 100% finalized before proceeding with the project.

  3. The script affects how the storyboard will be drawn. I draw up a storyboard of rough sketches based on the script to help with the animation. If the script is changed, then the storyboard needs to be changed. And that again, affects the voiceover and overall video.

Why approvals are so important when working with me

Approvals at each stage in the video production process get your video done efficiently and on time. When clients work with me, there is often nothing, or something very minor, that needs revising once the video has been completed.

I know the importance of having the video get to work for your business, so the video production process I have in place ensures you get the right video when you need it.


Video Content Marketing - Give Customers a Consistent Experience [VIDEO]

In this video you will learn why it is so important to give your customers a consistent experience. I talk a lot about video content marketing being a great way to educate your customers, build trust and to establish credibility. However, we cannot neglect other aspects of the online experience that your customers have.

It's not only the videos

Video content marketing is a powerful way to reach your audience. This is something most business owners have heard of at some point in the last couple of years, and probably more so now a days. But we cannot forget the importance of what happens when a customer views are videos and goes to our website.

You could have the absolute best videos in the world, made by a famous Hollywood director, but if your customers get to your website and it's too old, or slow, or is difficult to navigate, then the video can be viewed as a failure. The reason is because the customer's experience with you at that point does not match with their expectation of your company that they got from watching your video.

What to do about customer experience

Here are three suggestions for ensuring that after viewing the videos about you and your company that your prospects have a great experience when they get to your website.

First, reassure them.

Ideally, when your customers come to your website after watching some brilliant piece of video content marketing, they should see something that tells them they are in the right place. This could be a reference to a video that led them to your website, or it could be similar imagery or slogans.

Second, make sure your website is up to date.

The worst thing that could happen, in my opinion, is that a customer who thinks you are cool and sophisticated goes to your website only to see something that was made five years ago or more, and that has a date from that time as well at the bottom of your homepage.

As an example, I know a very famous dentist who is very well respected in the dental community because of the amazing work that he does and the lectures that he gives. He has not updated his company website in at least five years. His reasoning for not doing so is that he has enough business that he is not reliant on his website for new patients. However, I wonder how many more patients he could have if he had an up-to-date website that was congruent with his stature.

And third, be responsive to customer inquiries.

If someone searches for you on Google and comes to your website after seeing one of your videos or reading about you, and they contact you but you don't reply within a few hours or a day, at the latest, that can create a negative impression of you and your company. The reason is they have choices beyond you and your products or services. Unless of course you are the only provider in town or online, but in most cases, your customers will have multiple options.

Video content marketing is great but don't mess up the rest of it

So keep in mind the importance of not just producing great video content, but ensuring that what happens when customers reach out to you is equally as great, if not better. I have identified a few areas that could be important but do yourself a favour and go through your own customer experience and make the necessary changes today. Your business could literally depend on it.