This is an animated explainer video for Dr. Mary Kay's "How to be an Amazing Communicator with Difficult People" that is another favourite project of mine simply because of the amazing people behind the course... Dr. Mary Kay Whitaker and Ron Whitaker. The video is an introduction to an entry-level leadership product that Dr. Mary Kay is promoting and is part of a larger sales funnel.
What they thought of their video
"I contacted Carl to get his help on a video marketing project for a product launch and was thoroughly impressed with every aspect of the experience. We needed an animated video and gave Carl suggested content for the script. Carl was able to deliver a script, voiceover and video that hit all the right points and did so with little direction. He truly has a knack for finding the right message and delivering that message with his writing, voice and video production skills. Not to mention he completed the project from start to finish in five days. I highly recommend Carl for any video marketing project and look forward to working with him again in the near future." ~ Ron Whitaker, Managing Editor, About Leaders
What's important to note is that this video is not out there on it's own, but it's a part of a larger sales funnel that will feature additional videos.
Hmmm...Is he pumping their tires?
I sometimes wonder if people think I purposely try to pump the tires of my client's products or services. The truth is that I'm a big fan of all my client's work, and feel invested in helping them succeed.
What I REALLY do
I feel like what I do is act like a little coach or motivator, because when clients see their video and they're happy, that probably gets them pumped about their business. They probably get that rush of excitement they had when they started the business, which is something every entrepreneur needs every once in a while.
No matter how long you've been in business for yourself, there are times when you struggle or doubt yourself. Not that Ron and MK are like that, but maybe at one time they did go through rough patches. And it's during those times that it's great when someone believes in you, tells you to keep going, and who is there to offer support.
That's what these videos are all about from my perspective.
You don't have to go it alone
I originally set out to talk about the video and how awesome the leadership courses are that Dr. Mary Kay teaches, but maybe this is better. You're not alone. Whether it's a video, or presentation advice, or video marketing ideas... I've got your back.