animated explainer video

WichDOC Explainer Video

Here's an explainer video created for WichDOC, an online platform serving alternative health practitioners to help with appointment management, marketing and referrals. The original idea that was presented to me was to have a person speaking on camera and a screen capture video of how WichDOC works.

I suggested using an animated explainer video for a number of reasons, such as:

  • Easier to produce compared to finding someone to be in the video, filming and editing.
  • Better engagement because there is much more flexibility when creating an animated video, especially if budget is a concern.
  • Much simpler to make revisions.
  • Longer life span than a live video, as live videos can appear dated rather quickly.

Here's what I provided to make this video happen:

  • Script writing to get the right message into a 1:30 video.
  • The voiceover, as I do for almost all video projects.
  • Animation and revisions to get the video just right :)

To get an explainer video that supports your business goals, get in touch with me.

How to be an Amazing Communicator with Difficult People Explainer Video

This is an animated explainer video for Dr. Mary Kay's "How to be an Amazing Communicator with Difficult People" that is another favourite project of mine simply because of the amazing people behind the course... Dr. Mary Kay Whitaker and Ron Whitaker. The video is an introduction to an entry-level leadership product that Dr. Mary Kay is promoting and is part of a larger sales funnel. What they thought of their video

Best explainer promo video Vancouver"I contacted Carl to get his help on a video marketing project for a product launch and was thoroughly impressed with every aspect of the experience. We needed an animated video and gave Carl suggested content for the script. Carl was able to deliver a script, voiceover and video that hit all the right points and did so with little direction. He truly has a knack for finding the right message and delivering that message with his writing, voice and video production skills. Not to mention he completed the project from start to finish in five days. I highly recommend Carl for any video marketing project and look forward to working with him again in the near future." ~ Ron Whitaker, Managing Editor, About Leaders

What's important to note is that this video is not out there on it's own, but it's a part of a larger sales funnel that will feature additional videos.

Hmmm...Is he pumping their tires?

I sometimes wonder if people think I purposely try to pump the tires of my client's products or services. The truth is that I'm a big fan of all my client's work, and feel invested in helping them succeed.

What I REALLY do

I feel like what I do is act like a little coach or motivator, because when clients see their video and they're happy, that probably gets them pumped about their business. They probably get that rush of excitement they had when they started the business, which is something every entrepreneur needs every once in a while.

No matter how long you've been in business for yourself, there are times when you struggle or doubt yourself. Not that Ron and MK are like that, but maybe at one time they did go through rough patches. And it's during those times that it's great when someone believes in you, tells you to keep going, and who is there to offer support.

That's what these videos are all about from my perspective.

You don't have to go it alone

I originally set out to talk about the video and how awesome the leadership courses are that Dr. Mary Kay teaches, but maybe this is better. You're not alone. Whether it's a video, or presentation advice, or video marketing ideas... I've got your back.

International Six Sigma Institute Explainer Video

An explainer video for one of my regular clients, Jenny Evans. The first video for Jenny was for her Scrum certification service. This one is to introduce a Six Sigma certification program. Pretty cool stuff. Had no idea someone can get Six Sigma certified in only an hour. Also really cool how they offer free training to help you pass the Six Sigma certification test.

How it was made

This is one of three videos for my client, Jenny. Each video has pretty much the exact same script. We only needed to change the content to match the service. And since the scripts were nearly identical, the animation was also identical.

So it was pretty simple to edit the first video into two others. We only needed new logo graphics.

I was also able to lower the cost for the two additional videos.

Great client

Really great to work with clients like this who provide simple solutions for people. And Jenny is very communicative and easy to work with. Makes my job super easy. If you're looking for Six Sigma certification, check them out:

In her own words...

"International Scrum Institute is known as an innovative and unique provider in Scrum Learning and Scrum Certifications domain. Our state-of-art platform helps individuals worldwide to obtain their Scrum Certifications online in a matter of hours. Therefore, we spent significant time and effort to identify the correct video marketing expert, Carl Kwan.

Carl has really proven that he is THE video marketing and presentation expert we looked for. He created a dynamic, energetic and attractive video like our organization. Carl is a very smart and creative person with great people, communication and artistic skills which enabled him to very quickly comprehend the vision and operating model of our organization. He came up with amazing ideas and designed a great story line for our video. In the end, the video clip Carl created for us, clearly highlighted the value our organization creates for Scrum practitioners worldwide.

Last but not least, Carl has an amazingly impressive voice quality which perfectly fit to our marketing video. I can only recommend Carl to any organization which aims to create fantastic videos.

International Scrum Institute (,

Jenny Evens"

For your own animated explainer video, get it touch with me:

How to Organize Your Bookmarks - Chabooli Explainer Video

This is an explainer video for Chabooli (, a cool new social bookmarking site that helps you save and organize your favorite websites and easily share the content you find online. The style of this animated explainer video is fast, with many quick transitions between scenes and things happening on screen.

To get an animated explainer video for your business and/or website, visit: or