are explainer videos effective

CGC (Corporate Giving Connection) Explainer Video

Here’s an animated explainer video for CGC, a company that provides marketing and fundraising support to non-profits. I often say how fortunate I am to work with great people, and I’m going to say it again because the people at CGC (Corporate Giving Connection) were awesome.

https://youtu.be/mwskgcHe7M0

I worked directly with Jen Linck, who made my job easy by being easy to talk to, clear in her communications and open to ideas. This explainer video for CGC highlights a key problem faced by non-profit managers… Not having enough bandwidth to get everything done.

The challenge with this particular video was identifying the correct target audience and thinking about how to communicate that we understand them and have a solution for them without sounding patronizing or over-promising what CGC can do. CGC can do so many different things for non-profits and there are so many scenarios that we could have talked about.

The key is to always focus on the viewer and keep the pace moving. Often times, videos of all types, not just explainer videos, drag on for just a bit too long. We have to remember that viewers can easily click away and that the video has to keep them engaged long enough to get your message across and for the viewer to take action.

And that call-to-action is also important to have. Sometimes, I’ll see explainer videos without a clear call-to-action and it’s painful because I know that the business owner is banking on the video to help him/her.

So always be sure to include a clear call-to-action at the end of your explainer videos so your viewer knows what they are supposed to do.

Contact me if you’d like an explainer video that gets your message out and meets your business objectives.

The Ultimate Leader Accelerator Course Explainer Video

Are your organization’s leaders not doing their job as well as they should? Then check out the Ultimate Leader Accelerator Course by my awesome client Dr. Mary Kay Whitaker over at About Leaders. https://youtu.be/eCYev-vUhD8

This explainer video is the second in a series of videos to promote leadership training and shows how you can quickly deliver a message to promote your products or services.

Explainer videos can be great tools. Consider how you can use video to help you speak to your customers and clients… before your competitors do.

Ultimate Leader Online Course Explainer Video

Here’s the first in a series of explainer videos that describe a leadership training program created by one of my favourite clients, Dr. Mary Kay Whitaker. An explainer video for your business is a great way to show your customers and clients what you do in a very easy to watch format. Live videos are great, but sometimes, an animated video is more effective because your audience focuses on the story and message more so than the person or people in the video. Animated explainer videos are non-threatening because they are basically, a cartoon.

And that’s the key benefit of using an explainer video to market your business: The message your business wants to convey comes through.

https://youtu.be/2F73vITNLiQ

For this explainer video, I wrote the script, did the voiceover and produced the final animated video.

Visit my website or contact me to talk about getting an animated explainer video for your business: carl@carlkwan.com

Check out Dr. Mary Kay’s leadership programs: https://www.drmarykay.com/ultimate-leader-certification/

And what they said about working with me: http://www.carlkwan.com/testimonials/

Video Content Marketing - Explainer Video Production Option

When you get an explainer video made from me, usually, I’ll take care of the video from end-to-end. What that means is I write the script, do the voiceover and animate the video. But what if you don’t need all that? What if you already have a script you’re happy with and a voiceover already done, but you just need someone to bring the video to life? No problem. https://youtu.be/bWaGfJph9wQ

I recently made an explainer video for Logical Promotions and that’s exactly what they wanted… me to animate their video because they realized they needed a professional to create a professional result for their business.

Here is what John Reiner, Director of Marketing & Customer Experience at Logical Promotions had to say:

"We started with PowToons thinking we could DIY and be done in a few hours. We soon discovered that we were making a crappy cartoon that did not have the look, feel, or tone we wanted. Enter Carl Kwan – our newly found PowToon expert. We had a brief talk with Carl about our hopes and dreams for the animation, and then we laid out the constraints: 1 week to final submission and a fixed budget. He laughed and then accepted out challenge. Within a week he was able to bring our video to life. He even gave us some directing tips for the last segment. We think he crushed it."

And here is the full video for Logical Promotions...

https://youtu.be/YvFsA39Glus

One thing I suggest is to have me look over the script before you get the voiceover done. The reason is because I’ll be able to give you some feedback about whether or not the script and resulting video will do the job you want it to. There is a project I’m currently working on where this happened.

I took their almost 5 minute long script, which was way too long, and turned it into a tight, clear and more effective 2 minute and 45 second long script.

Not only is the video going to be better, but a shorter video also equals lower cost to produce. Like having your cake and eating it, too. Nice, huh?

Let me know if you have any questions about producing animated explainer videos for your business.