blogging for business

Podcast Ep. 28: How to Measure Your Blogging Efforts

In last week’s episode we talked about finding a content form that your audience will like, which is part of our 6 episode series on Blogging for Business. Just to mention those six topics, they are:

  1. High-level planning
  2. Find a content form that your audience will like
  3. Find a tone of voice
  4. Find a blog process
  5. Find a process to promote your blog after you’ve created something
  6. Measure blog effort: Find out if what you’re doing is actually any good

Today we will talk about finding ways to promote your blog content.

https://soundcloud.com/brandballers-podcast/measuring-your-efforts

The importance of measuring your efforts

  • Measuring gives you baselines that can lead your next steps. In sports we ask, “How did you play?”
  • There are many forms of measurement
    • Many are based on trying to determine ROI, or value of your posts
    • But we want to focus on metrics that work for us
    • Carl’s youtube videos: Likes and comments tell me that a video was effective
  • Performance Goals: Did you hit your goals that you set out to do?
    • If so, pat yourself on the back, but what can you learn to improve
    • If not, what caused you from reaching your goals / eliminate
    • Example: Standup meetings with Vitor – everyday we state what we did yesterday, what we will do today, and what is preventing us to reach our goals.
  • Promotional Efforts (Engagement) – are you being heard in your marketing channels.
    • Pages or video views / number of listens
    • And are there any indicators that certain channels are more effective than others.
    • With our podcast – we assumed that LinkedIn would be a top 3 place to promote our blog and create some engagement.
    • Turns out twitter and Product Hunt are my best social sharing channels
    • Carl: YouTube
      • Views, comments, likes tell me how much of an impact a video has
      • For example, presentation videos about starting a presentation get a much larger response than others
      • Opt ins on my website; am I seeing an increase in opt ins to my email list
      • Website views; increasing as I continue to post regularly
  • Important to remember: Blogging is a long game; short term spikes or gains aren’t necessarily as important as building an audience, laying down a foundation of value driven content and establishing your online presence
    • The numbers will come; yes, you need to promote, but consistency and high value will help you reach your blogging goals

Measure blog effort: Actionable steps to take away from podcast

  1. List what you can measure and where
    1. Page views / video watches / number of listens
    2. Make sure to check periodically. It’s kinda cool being able to say something like “we doubled our listeners this week”
  2. Make changes to your blogging that help you achieve your goals;
    1. Find ways to streamline or simplify sharing/promoting which will help in consolidating your data
    2. For example, if open rates for emails are low, consider changing your titles
    3. Example 2: Letting soundcloud share the podcast with the title they automatically generate; seems to get more listeners than creating our own tweets or promotion. Don’t get overly caught up in metrics; they are important but more important to be consistent and offer value in your blogging; know what your audience wants

Thanks for listening!

And that’s a wrap on our blogging for business podcast. Hope this has been helpful.

If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!

Podcast Ep. 26: Finding A Blog Process That Speeds Up Workflow

In episode 26 of The Brand Ballers Podcast, Mike and I talk about finding a process to help with your blogging efforts in part 5 of 6 of our blogging for business series of podcasts. Check it out... https://soundcloud.com/brandballers-podcast/blog-process

Podcast Show Notes:

In last week’s episode we talk about finding a content form that your audience will like, which is part of our 6 episode series on Blogging for Business. Just to mention those six topics, they are:

  1. High-level planning
  2. Find a content form that your audience will like
  3. Find a tone of voice
  4. Find a blog process
  5. Find a process to promote your blog after you’ve created something
  6. Find out if what you’re doing is actually any good (measuring if it’s working)

Today we will talk about finding a blog process.

The importance of finding a blog process

  • Process is like creating a routine
    • Like peeing in the morning. There’s no thinking, You get up and just go
  • Routines build muscle memory
    • Your body expects to do it and hopefully craves for it
  • Keeps you organized and helps you do things more efficiently
    • Saves time and energy; we’re all busy
    • Just removes the gorilla off your back

Examples:

  • Brand Ballers podcast evolved
    • No process
    • Once a week
    • Batching episodes
  • The production process
    • We discuss ideas, choose a topic
    • Prepare notes, script
    • Record
    • Edit
    • Publish
    • Promote
  • Effect that batches seems to have is it is bringing our preparation time per episode and amount that we want to blah blah down

Actionable steps to take away from the podcast

  1. Break down the process into blocks
    1. Several components to blogging just like we shared with our podcast
    2. Idea, preparing, writing/creating, publishing, promoting
    3. By doing this, it builds the muscle memory. It also creates clear tasks that could eventually be delegated to someone else
  2. Work out a schedule to fit in your blocks
  3. Put deadlines on those tasks
    1. Set a calendar alert for those task
    2. Carl: Put something on a paper calendar; don’t break the chain

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!

Podcast Ep. 25: Blogging for Business - Finding a tone of voice to blog with your own style

Here's Episode 25 of The Brand Ballers Podcast with me and Mike Miello from Webodew. We've been talking about blogging for business and talk about finding a tone of voice for your blog that works with your audience. Check it out... https://soundcloud.com/brandballers-podcast/tone-of-voice

Podcast Show Notes:

In last week’s episode we talk about finding a content form that your audience will like, which is part of our 6 episode series on Blogging for Business. Just to mention those six topics, they are:

  1. High-level planning
  2. Find a content form that your audience will like
  3. Find a tone of voice
  4. Find a process
  5. Find a process to promote your blog after you’ve created something
  6. Find out if what you’re doing is actually any good (measuring if it’s working)

Today we will talk about finding a tone of voice.

The importance of choosing the right form of content

  • Define the difference between tone of voice and format
    • Form refers to structure and format
    • Tone of voice refers to style of your work
    • Will you come off as fun, serious, laid back. How will people recognize your work. (Colorful, safe for work, family friendly, on the edge)
  • Your tone of voice can attract and repel people
    • Ex. Edutige customers; DIYers; presentations viewers; students, non-native English speakers
    • Webodew – try to sound approachable. Introverted people that want to find ways to become more vocal
  • Demonstrates authenticity; you have to be comfortable with who you are portraying; It’s what makes you different; you don’t have to copy someone else; you’ll find a group of people that like who you are, how you communicate.

Actionable steps to take away from podcast

  1. Choose a tone of voice that works for you, that is authentic to who you are, or who you want to portray to your audience
  2. Define the type of people you want to attract; what is their personality
  3. How will you be different?
    1. Envision what you’d like your clients to say about you

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!

Podcast Ep. 24: Blogging for Business - Finding a Content Form That’s Good for Your Audience

The secret podcast I've been doing with Mike Miello is up to episode 24, and this week we continue with our series on blogging for business by talking about finding a content form that's good for your audience. Have a listen and let me know your thoughts. https://soundcloud.com/brandballers-podcast/content-form

Podcast Show Notes: In last week’s episode we talked about high-level planning for blogging, which is part of our 6 episode series on Blogging for Business. Just to mention those six topics again, they are:

  1. High-level planning
  2. Find a content form that your audience will like
  3. Find a tone of voice
  4. Find a process
  5. Find a process to promote your blog after you’ve created something
  6. Find out if what you’re doing is actually any good (measuring if it’s working)

Today we will talk about finding a content form your audience will like.

The importance of choosing the right form of content

  • Keeps you focused, organized and knowing what you have to do; lets you systematize your content creation process; keeps you from not jumping around
  • Helps your audience know what to expect from you
  • Identifies your niche/specialty
  • Allows you to connect more effectively with your audience because you can communicate clearly with your audience based on what/how they prefer to be communicated to. For example, why we chose a podcast; why Edutige uses video.
  • What’s best for you in terms of producing content; what are you comfortable with or able to do.

Actionable steps to take away from podcast

  1. Decide on the right form. Ask: What do you like? What types of content or formats do you prefer? What would you be comfortable or able to produce regularly? Be realistic. Consider what we said about Carl’s time commitment and The Smoking Tire dude's revelation.
  2. Research and plan out your initial batch of topics; around 10-20 topics to start.
  3. Set a deadline for when you will complete the above tasks; make it a part of your regular routine, a part of your regular business tasks.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!