brand building

Podcast Ep. 43: Building My Brand with YouTube

Show Notes: In this week's episode of the Brand Ballers Podcast, we’re continuing our series about how companies have built their brands in unexpected ways. And in this episode, we’re going to hear about Carl’s experience building his brand in an unexpected way.

https://soundcloud.com/brandballers-podcast/episode-43-carls-brand-building-experience-with-youtube

The importance of Carl’s brand building experience

What were you doing at the time?

Teaching presentation skills at Korean Air. They asked if there were YouTube videos I could show in class that taught presentation skills. There weren’t many. Most were bad.

What did you do? And what was the result?

I was always interested in making videos, so I decided to make my own presentations videos. Started a website called PresentationExpressions.com.

Website gets 8-10k visitors/month; YouTube channel over 20k subscribers. Established my brand.

How did that impact your brand and business? What did you learn?

It was literally the start of everything that I’m doing now.

Actionable steps to take away from podcast

  1. Keep your ear to the ground. What do you or other people complain about or have issues with?
  2. Fill a need when opportunity presents itself, even if you don’t do it perfectly at first.
  3. Keep improving to deliver better and better results.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 33: Website Series - The importance of maintaining a fresh website

Podcast Ep. 33: Website Series - The importance of maintaining a fresh website

https://soundcloud.com/brandballers-podcast/maintain-a-fresh-website

Show notes

In this week's episode of the Brand Ballers Podcast, Mike and I continue our website series and talk about the importance of maintaining a fresh website. This is the last in this series and we'll be wrapping it up next week by talking about what we have learned over these last 5 episodes.

The importance of maintaining a fresh website

  1. Tells people the lights are on, that you’re still in business; doesn’t feel “right” or “good” for a visitor if your website isn’t kept up to date; helps maintain brand congruency, people may expect you to be a certain way but they may lose trust in you if your website doesn’t match their expectations; ie. if your copyright date isn’t current, what does that say about your business and your brand?
  2. Ensures a good user experience, especially with a lot of traffic coming from mobile devices; an outdated website that’s not responsive (mobile friendly) makes it difficult for people to see what you’re offering; can affect your brand because it may seem hard to work with you; if hard to navigate or find information (too many subcategories), people might give up and look elsewhere.
  3. For new customers/clients, good first impression; make it easy for people to refer you to others; shows that you, your business and your brand are “with it,” you’re staying current, which can again be interpreted that your brand/business are also modern and fresh.

Actionable steps to take away from podcast

  1. Make sure all the information on your website is up-to-date; copyright, about page, contact information; add new content to your blog if your content hasn’t been updated; or use a plugin or some way to not include the date on your blog posts; update photos/graphics; anything that lets people know that you’re still in business and ready to do business.
  2. Ensure your site is responsive; may need to completely update your site but it’s worth it because so much traffic comes from mobile devices; also, responsive sites already have a modern design; clean up your navigation/categories, make it easy for people to find stuff.
  3. Consider updating website design, maybe thinking about what Mike discussed in last week’s episode on user experience to create a good first impression and make it easy for your customers/clients to refer you; also, it’ll make you feel proud to tell people to visit your website.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 24: Blogging for Business - Finding a Content Form That’s Good for Your Audience

The secret podcast I've been doing with Mike Miello is up to episode 24, and this week we continue with our series on blogging for business by talking about finding a content form that's good for your audience. Have a listen and let me know your thoughts. https://soundcloud.com/brandballers-podcast/content-form

Podcast Show Notes: In last week’s episode we talked about high-level planning for blogging, which is part of our 6 episode series on Blogging for Business. Just to mention those six topics again, they are:

  1. High-level planning
  2. Find a content form that your audience will like
  3. Find a tone of voice
  4. Find a process
  5. Find a process to promote your blog after you’ve created something
  6. Find out if what you’re doing is actually any good (measuring if it’s working)

Today we will talk about finding a content form your audience will like.

The importance of choosing the right form of content

  • Keeps you focused, organized and knowing what you have to do; lets you systematize your content creation process; keeps you from not jumping around
  • Helps your audience know what to expect from you
  • Identifies your niche/specialty
  • Allows you to connect more effectively with your audience because you can communicate clearly with your audience based on what/how they prefer to be communicated to. For example, why we chose a podcast; why Edutige uses video.
  • What’s best for you in terms of producing content; what are you comfortable with or able to do.

Actionable steps to take away from podcast

  1. Decide on the right form. Ask: What do you like? What types of content or formats do you prefer? What would you be comfortable or able to produce regularly? Be realistic. Consider what we said about Carl’s time commitment and The Smoking Tire dude's revelation.
  2. Research and plan out your initial batch of topics; around 10-20 topics to start.
  3. Set a deadline for when you will complete the above tasks; make it a part of your regular routine, a part of your regular business tasks.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!