branding podcast

Podcast Ep. 37: Video Series - How to Structure a Video

Today we’re going to discuss how to structure a video and what the components of a video are.

The importance of having a structure for your videos

  1. Simplifies video creation process
    1. Making videos to build your brand and grow your business shouldn’t be an all consuming part of your business.
    2. A structure, or even a template, makes it easier to prepare your video topics. Once you have a topic, you’ll know what needs to go in the video, instead of trying to come up with something each time.
    3. For example: my video structure is an introduction to the topic, usually describing a situation or problem; then 3 to 5 points that address the situation or problem; ending with a conclusion and call to action.
  2. Easier to make the videos
    1. An outline following your structure is usually enough to help you make the video and will help you maintain consistency among your videos in terms of content and length.
    2. No need to use a Teleprompter or read a script, which is a massive timesaver. You can make videos in a batch and have weeks, or months worth of content created in one session.
    3. In my case, I used to write out a script that would be used as a blog post; the script would be uploaded and used with my Teleprompter. Sounds cool but was very time-consuming, especially when making 3 to 4 videos a week. Now I can make 3 to 4 videos in one session in less than 30 minutes by following my structure.
  3. Speeds up editing and publishing
    1. A structure allows you to edit your videos in the same way every single time, which saves time and can be outsourced, if necessary.
    2. When preparing the YouTube description or blog post, you can use your notes instead of writing out everything in great detail, which also saves time.
    3. Example: My video content marketing videos and presentations videos are both edited the same way; they take about 30 minutes to edit, down from 1 to 2 hours because I don’t really use any B roll.

Actionable steps to take away from podcast

  1. Decide on a structure that works for your content and audience. The components are mainly the introduction, middle and ending. Figure out how you will fill in those components with your content. For example, I always introduce the situation or problem, then it’s my ideas or solution, followed by a conclusion and call to action.
  2. Write down the content for your topic in point form so you can now make your video without using a script or Teleprompter. Start with an FAQ and make your video.
  3. Refine your structure by ruthlessly critiquing and editing your video. Ask yourself if what you said in the video is absolutely necessary. Shorter videos that are to the point are, in my opinion, better for keeping your audience engaged and coming back for more videos.

Thanks for tuning in. If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!

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Podcast Ep. 32: Website Series - User Experience - One Page vs Multiple Pages

Originally appeared on

Show notes:

The importance of good user experience on your website and how this affects your brand

  1. I hate and maybe others can relate having to call customer support of a big company - speaking to robots and waiting for who knows how long isn’t fun.
    1. The experience is just bad. And by bad I mean, I’m never smiling or happy to be on hold for a representative.
    2. It’s not cool. It’s a bad experience.
    3. How does this affect your brand?
    4. An experience is what people remember. So when it comes to your website, how will people feel. Good, calm, excited, annoyed, frustrated, confused.
  2. Elements of user experience
    1. Usability, accessibility, performance, design
    2. Usually if people can get information they need quickly and easily, then you’re doing a great job
    3. Taglines focused on major problem are great for branding - without wasting someone’s time, they know what you’re service is about
  3. One page vs Multi-site page
    1. The advantage of one page sites is less content and you try to encapsulate everything into one page. Quick approach. Not trying to say more than what’s necessary.
    2. The advantage of a multipage website is that you can go more in depth with explanations of your products and services. This is more like writing a book. The advantage is that you have more details for your audience and also for Google. And so if you want people to naturally come to your website because of something they search, you’ll being using this technique.
    3. Like a brochure where you try to explain a product or service on a piece of paper.

Actionable steps to take away from podcast

  1. Start with a smaller website and build it up. Many successful websites are one page that make it quick and easy for people to listen.
  2. Make it easy for your audience to take actions. So if you want people to call you, make your phone number easily accessible. Carl you put yours at the top of every page so that people can easily contact you.
  3. Make sure each page has a call to action. It helps keep the person moving forward.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 31: Website Series - Setting up your website like a restaurant

Here is episode 30 of the Brand Ballers podcast with me and Mike Miello. This week is topic number 3 of our website series and it's about setting up your website like restaurants do and the branding expert approach vs the internet marketing approach.

Show Notes:

The importance of how you set up your website and why we suggest thinking like a restaurant

  1. What is the restaurant approach?
    1. 2 restaurants side by side, same food. What gets you to choose one place over another.
    2. Clean, decor, welcoming feeling
    3. If you think about how you or other people search for products and services online, it’s a similar process. Something captures your attention because it looks relevant, and then you do a scan of their website.
    4. If you can provide enough relevant information on your website, just like a restaurant tries to do, you increase your chances of people seeing that you have something that they want or need.
  2. Branding expert vs internet marketing approach to setting up a website is different; branding expert tends to focus more on looks; internet marketing expert tends to focus more on how your website converts visitors into customers/clients.
    1. Branded website - Apple
    2. Internet Marketing website -
  3. Your website should look good, but it should also serve the main purpose for having a website for your business…get people to do business with you.

Actionable steps to take away from podcast

  1. Consider setting up your website to focus on conversion; think about a house tour where you lead your website visitors from one area of your site to another; offer small actions they can take, such as clicking to move on to the next area of your site; eventually arriving at your main call-to-action (sale, opt in, share/like, etc).
  2. Address questions that your audience is going to have. It let’s people know that you’re already thinking with them. You know their issues and you’re tackling them before they even bring them up.
  3. Don’t over think your website. Lots of times people will think they need 10 pages to communicate something that can be done in 3...or sometimes 1. You need a starting point, you measure, asking people if it’s doing well, then you adjust

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 29: What is a website? – Past, present, the evolution and how it affects your brand and your business

Below are the notes that Mike and I used for the podcast. We touch on each of these points by sharing our own experiences.

Podcast Series Content: Websites & Your Brand

Over the next several weeks, we’ll talk about websites and how they can affect your branding. Each topic will be covered during one podcast. We’ll talk about the importance and provide action steps for each.

  1. What is a website – past, present, the evolution and how it affects your brand and your business
  2. Who the hell are you marketing to? And how does your website design/functionality make that happen?
  3. Setting up your website like restaurants – branding expert approach vs internet marketing where numbers count; setting your website up like a house tour
  4. User experience – one page vs multiple pages; web hosting
  5. Maintenance (ways to keep your website fresh), upkeep so your site visitors have a good experience and impression of your brand
  6. Now what? How these topics have affected our own approach to our websites

Today is episode #1

The importance of a website

  1. What is a website – a couple ways to look at it.
    1. A website is a group of web pages. Example: A business website contains a bunch of pages that describe a specific products, services and probably mention something about the company.
    2. A website is a marketing tool to build you business, to demonstrate your expertise in an area and to get your clients.
    3. People Judge Your Business Based on Your Digital Presence
    4. It’s how you will either gain business or lose business to a competitor based on some or all of the following:
  2. Evolution of websites
    1. Design Principles
    2. Past – cluttered, loud to more minimal designs
    3. Present – minimal, less is better, flat designs, more space between things and much better photos
  3. How it affects your brand:
    1. Easier to understand what your business is all about; clearly communicate what it is you offer
    2. It’s the first impression and can consciously or unconsciously be a deciding factor for whether someone chooses to do business with you
    3. Dentist site as an example
  4. Functionality
    1. Past: drive traffic to your website
    2. Convert visitors into warm prospects; using lead magnets
    3. Offering proof or justification for people to work with you;
    4. UX is important – speed, navigation
  5. Mobile responsiveness
    1. half of your traffic will probably view your stuff from a mobile phone; using new design techniques to cater to both computer users and mobile phone user
  6. How this affects your brand?
    1. For people, you’re providing an easier viewing experience. No one likes to pinch their phone to read content
    2. Google search likes it too.
  7. Web hosting makes a HUGE difference in the performance and experience of your website

Measure blog effort: Actionable steps to take away from podcast

  1. If you want a business website, then prepare yourself to build a business websites
    1. Cover the basics and don’t get overly artistic. Don’t make it difficult for people to find content
    2. Create the impression you want people to have of you and your brand; critical
  2. Prepare a way to convert visitors into warm prospects
    1. Set up some sort of sign up or subscribe function; Seth Godin uses RSS subscriptions for his daily blog
    2. Get an email management system; MailChimp or Get Response, etc
  3. Create a lead gen, lead magnet; Mike’s free website evaluation; one page PDF with tips for your prospects; answer people’s questions, or solves a problem

Thanks for listening!

And that’s a wrap on our blogging for business podcast. Hope this has been helpful.

If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!