Creating a video for each of your products or services is a great way to teach or demonstrate what you do to your customers. This video is for Dr. Mary Kay’s Ultimate Leader series of corporate leadership training. All the videos in this series for Dr. Mary Kay were purposely kept short to make us really drill down into what the core message should be.
The way we did that was to focus on exactly who would the video target. That sounds overly simple, but it’s often spoken of, then gently swept aside as we try to cram more and more into a video.
But the problem occurs when your audience doesn’t respond the way you want them to.
They don’t respond because it’s not absolutely clear that you are speaking to them.
This results in a waste of time and money to create the video, and even worse, a lost prospect.
So keep your videos short and focused if you want them to have an impact.