In this video, I'm going to talk about creating content based on buying cycle and why that's a good content marketing strategy for your business. Creating content based on buying cycle is a very good idea because when customers are searching for a particular product or service, they will likely be at different stages of the buying cycle.
Like in these buying scenarios
For example, one customer could be just starting to explore different options for whatever it is they are looking for. Whereas another customer could be further along in the buying cycle and he or she is already prepared to make a purchase.
In each one of these scenarios, the type of content they are looking for would be slightly different, right?
So here's what you can do
- First, go ahead and map out the buying cycle that a customer would go through from beginning to end. An easy way to figure this out is to think about the types of questions that you receive from customers when they get in touch with you. And of course you can create this map based on your experience getting customers from a prospect to plopping down their cash.
- Second, create your content and publish it in sequential order. This is a fantastic way to have weekly content that is planned out well in advance, which is awesome because I know exactly how busy things can get.
- And third, prep that content into email templates because you can now use that content from your buying cycle to send out as replies to customer email inquiries. Or alternatively, turn that content into a PDF file and make it available for download.
The other advantage of creating content based on buying cycle, is that even if a person is ready to buy, they can still go back over the other pieces of content that you have, and gain some kind of reassurance that they are making the right decision.
And if somebody needs to demonstrate to another team member or their boss that they have made the right decision, they can reference your content. Pretty cool if you ask me!
So there you go. You just learned about why you should create content based on buying cycle. If you have any questions or comments please leave those in the comment section below and if you need help with creating your content, then please be sure to get in touch with me. Thanks for watching, be sure to subscribe and talk to you next time.