content marketing

Video Studio Setup for a Client

I recently helped a client set up a studio space in their office so they can make videos whenever they have time. This video documents the process, as well as showing a before and after of the space.

Want help setting up a video studio in your office?

Contact me to schedule an appointment.


Event Video for The Pacific Club

Event videos are commonly used to show off how cool you are to others. But event videos are also a great way to build morale, communicate your values and attract talent to your organization.

The problem is that most event videos are not created with this level of forethought and are merely a bunch of nice-looking images strung together.

An effective, good event video should have specific goals in mind before shooting begins so that the final video can be used as a strategic marketing and branding tool.

Want help planning and filming your next event?

Contact me to schedule an appointment.


Wills & Estate Planning Video for Shire Law Group, PC

Alan Press and Caren Naidoff of Shire Law Group, PC in Illinois wanted an animated explainer video for their wills and estate planning services that would speak to the diversity of their client base. The video also had to have a sense of playfulness, while also explaining their process for helping clients create their will or estate plan.

This one was extra special because Caren provided the awesome voiceover!

To get a video like this for your law firm, please contact me to learn more.


Why Your Videos Don’t Need Speaking

One of the big reasons I think more businesses don’t use video is because they’re worried about who’s going to speak in the video. And that’s a totally legitimate concern because that face and/or voice represents the company. https://youtu.be/eLA6DKl_was

Your customers will identify with that person with your business, for better or for worse.

But that’s not really an issue if you use videos with text overlaid onto them.

Using text based videos means you don’t need someone speaking, but it also saves production time and cost so you can make more videos.

On top of that, when you post your videos on Facebook or Instagram, you’re guaranteed that people will know what the video is about even though the sound will be off by default. Pretty cool.

So before you throw your hands up in despair over so-called obstacles to using video in your business, have a look at text based videos. They might just be the solution you’re looking for.

Get in touch to talk about getting videos for your business.

Podcast Ep. 42: How Mike's Hacker Experience Helped Build His Brand

https://soundcloud.com/brandballers-podcast/episode-42-mikes-hacker-experience

Show Notes:

In this week's episode of the Brand Ballers Podcast, we’re going continuing our series about how companies have built their brands in unexpected ways. And in this episode, we’re going to hear from Mike about his own experience building his brand in an unexpected way...

The importance of Mike’s brand building experience

  1. What were you doing at the time?
    1. Was trying to get to know a local teacher.  She had a similar situation as me in that we were both Americans living in The Netherlands and were sort of marketing people that love coding.
    2. Was inspired by her efforts of teaching code and also trying to teach kids about coding.
  2. What did you do? And what was the result?
    1. So I eventually get in touch with teacher over Twitter. And we talk a bit. I was interested in seeing if we could collaborate in ways.
    2. At that time, October, there was Codeweek EU.  Throughout the EU, there’s a week-long initiative to teach kids about coding...sort of an introduction to coding. And so I was invited to be a speaker.
  3. How this affected your brand and business? What did you learn?
    1. So my audience was a tough group of 12 years olds. To capture their attention, I decided to create a presentation on hacking the school’s website. I wasn’t really hacking the website, but I was showing how we can replace images of a website using a developer tool built within the browser.
    2. Few things happened: Kids called me the hacker and asked about me for a couple weeks.
    3. It allowed me to meet the head of communications at the school and the following month, we were talking about building a new website for them. Fast forward a year later, I’ve built a couple websites and also making videos for them.
    4. Made a SlideShare presentation that was selected as Presentation of the day. It immediately got something like 10,000 views that day. Linked to presentation http://www.slideshare.net/catchmikey/explaining-code-to-12-yr-old-kids

Actionable steps to take away from podcast

  1. Follow your interests and connect with people you find interesting.
    1. You might learn a lot and for me, this actually led to a job opportunity and a chance to teach kids...how cool is that?
  2. Selling doesn’t always come in the form of pitching your services. By teaching and presenting, I was able to demonstrate to the school that I’m kinda cool. The communication director said to me...heck the kids like you, we’d love you to build our website. If I didn’t teach, I’d never have this opportunity.
  3. Marketing your work - Being a web designer, people share with me what they’re working on or their expertise. I’d say 8 out of 10 times, I’m impressed by what people are capable of doing...especially when you see the passion coming out. And I think if these people were able to share more of their passion by creating useful things over the web, presentations, .etc….it could be very helpful. Don’t forget to talk about what you do.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 41: Breaking the Rules

Baller Unexpected Brand Building Series

We’re going to kick off a new series on unexpected ways that companies have used to build their brand.

Episode List:

  1. Breaking the rules: Finding your own way.
  2. Mike: Unexpected ways to build your brand (presentation for kids)
  3. Carl: Unexpected ways to build your brand (presentation videos for Carl)
  4. Now what? Some suggestions to do the unexpected.

https://soundcloud.com/brandballers-podcast/breaking-the-rules

Show Notes:

In this week's episode of the Brand Ballers Podcast, we’re going to kick off a new series and talk about how companies have built their brands in unexpected ways. And this first episode is going to be about breaking the rules.

The importance of breaking the rules when it comes to brand building

  1. Every idea has a chance to succeed, but doing what everyone else tells you, or what others have done, might not work for you. Ex. Smaller hamburger places that have developed a cult-like following: In-n-Out; White Castle
  2. Fighting against the negatives: Why would you want to do that? Ex. Uber. AirB&B
    1. Why would someone want this
    2. How it became the ideal business model
  3. Adapting, finding your own voice so you can stand out amongst the crowd. Ex. Seth Godin with his daily blog; super short by what “experts” consider the right length for posts, but they work!

Actionable steps to take away from podcast

  1. Identify a niche or highly targeted group of customers. Ask “How are they not being served by traditional brands?” Ex. Big & Tall Stores.
  2. Offer something people wouldn’t expect. There’s something attractive about surprises
    1. I got my first website gig without having a website
    2. Offer more value than the competition.
  3. Don’t fit the mold. Make the mold
    1. There’s no one formula to doing business. If you do things like others, you won’t be heard. Realize that your uniqueness is a powerful weapon. With good taste and focus, it can help you.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 40: Mike's First Draft of a Video Script - Behind the Scenes

https://soundcloud.com/brandballers-podcast/first-draft-video-script

Show Notes:

In this week's episode of the Brand Ballers Podcast, we’re going to wrap up our series on using video by having Mike talk about his experience of producing some video content for his business. Hopefully, you’ll learn something from what Mike has learned that could help you or inspire you.

The importance of Mike getting his video groove on

  1. First sentence was challenging. How do you start things off?
  2. Personality vs being more corporate. What works better?
  3. Did I go too far on the personality? Or not far enough??

Actionable steps to take away from podcast

  1. Get your voice, tone, energy to match your audience. Nike, is about positive energy….not trying to beat down unhealthy people. No body shaming.
  2. Focus on one pain point and amplify it. It’s easier for people hear one than a bunch.
  3. Try to hammer in your values: for me, it’s business is a sport and we want to win. And long-term relationships.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 39: Using Video as as Sales Tool - The Tipping Point for Success

Show Notes: In this week's episode of the Brand Ballers Podcast, we’re going to discuss what it takes to actually get business with your videos, and specifically, the tipping point for video marketing success.

https://soundcloud.com/brandballers-podcast/episode-39-video-as-a-sales-tool-the-tipping-point

So what are some important things we should know about video marketing success?

The importance of using videos as lead generation tools

  1. Video is powerful; Stats on insivia.com: 90% of users say a video about a product is helpful in the decision making process; 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video according to Forbes; Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words; 75% of executives watch work-related videos on business websites at least once a week.
  2. Videos have multiple functions: 1. Should answer the questions and/or objections of your target market; 2. Educate to help your customers learn more about a certain topic or make it easier to choose.
  3. Understand that video marketing is playing the long game and that you need to be consistently cranking out videos;
    1. Tipping point for success is different for every business/industry; depends on how much information your customer’s need, competing products/services, how well they identify with and trust your brand.

Actionable steps to take away from podcast

  1. Plan on videos that fit the viewer’s stage in the buying process; talk about processes, how/why questions; demos;
  2. When preparing videos, ask why someone would want to watch the video, as in what will they gain from watching the video. This should be clear and will help you stay focused, as well as make the video more interesting and engaging for your viewers.
  3. Be consistent with your video content and continuously look to be faster and better. Benefits: 1. Let’s people know the lights are on, that you’re relevant; 2. Separates you from your competition; 3. Reduces time and cost to produce videos.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Most of this post was originally published on Mike's website: http://www.webodew.com/video-as-a-sales-tool/

Presentation Skills - How to Present an Award [VIDEO]

In this video you will learn how to present an award. Last week, I was asked what to say before giving someone an award at an official awards ceremony. So, I wanted to give a quick and simple way to help you learn what to say when you need to introduce someone and present them with an award. I posted the original article over on PresentationExpressions.com, as well. Helping people learn and answering their questions with direct responses is also an excellent form of content marketing, btw :)

https://youtu.be/zd2xNTuQWxQ

1. Talk about the event

The first thing to do is briefly talk about the awards ceremony. For example, you can say something about what the event or award is celebrating, or why the award is being given.

2. Talk about the award winner

Now it's time to briefly introduce the person winning the award. You can do this by mentioning that the award is being given towhoever it is, then describing something special or unique about the award winner. A really great thing you can do is tell a story about the award winner, something that helps connect the audience and the person. It could be how you know the person or something the person has done that represents who they are.

3. Give the award

You did it! You successfully introduced the award winner and now you have to give him/her the award. After you give the award, simply step aside and let them speak. Your job is pretty much done, unless you have to present more awards.

Hope you found that helpful. Let me know if you have any questions or other ideas for how to present an award. And of course, please get in touch if you need help preparing your presentation or awards speech.

Content Marketing - Why you should create content based on buying cycle [VIDEO]

In this video, I'm going to talk about creating content based on buying cycle and why that's a good content marketing strategy for your business. Creating content based on buying cycle is a very good idea because when customers are searching for a particular product or service, they will likely be at different stages of the buying cycle. https://youtu.be/gEysP9jx_hU

Like in these buying scenarios

For example, one customer could be just starting to explore different options for whatever it is they are looking for. Whereas another customer could be further along in the buying cycle and he or she is already prepared to make a purchase.

In each one of these scenarios, the type of content they are looking for would be slightly different, right?

So here's what you can do

  • First, go ahead and map out the buying cycle that a customer would go through from beginning to end. An easy way to figure this out is to think about the types of questions that you receive from customers when they get in touch with you. And of course you can create this map based on your experience getting customers from a prospect to plopping down their cash.
  • Second, create your content and publish it in sequential order. This is a fantastic way to have weekly content that is planned out well in advance, which is awesome because I know exactly how busy things can get.
  • And third, prep that content into email templates because you can now use that content from your buying cycle to send out as replies to customer email inquiries. Or alternatively, turn that content into a PDF file and make it available for download.

Another advantage

The other advantage of creating content based on buying cycle, is that even if a person is ready to buy, they can still go back over the other pieces of content that you have, and gain some kind of reassurance that they are making the right decision.

And if somebody needs to demonstrate to another team member or their boss that they have made the right decision, they can reference your content. Pretty cool if you ask me!

So there you go. You just learned about why you should create content based on buying cycle. If you have any questions or comments please leave those in the comment section below and if you need help with creating your content, then please be sure to get in touch with me. Thanks for watching, be sure to subscribe and talk to you next time.