content marketing for small business

Podcast Ep. 43: Building My Brand with YouTube

Show Notes: In this week's episode of the Brand Ballers Podcast, we’re continuing our series about how companies have built their brands in unexpected ways. And in this episode, we’re going to hear about Carl’s experience building his brand in an unexpected way.

The importance of Carl’s brand building experience

What were you doing at the time?

Teaching presentation skills at Korean Air. They asked if there were YouTube videos I could show in class that taught presentation skills. There weren’t many. Most were bad.

What did you do? And what was the result?

I was always interested in making videos, so I decided to make my own presentations videos. Started a website called

Website gets 8-10k visitors/month; YouTube channel over 20k subscribers. Established my brand.

How did that impact your brand and business? What did you learn?

It was literally the start of everything that I’m doing now.

Actionable steps to take away from podcast

  1. Keep your ear to the ground. What do you or other people complain about or have issues with?
  2. Fill a need when opportunity presents itself, even if you don’t do it perfectly at first.
  3. Keep improving to deliver better and better results.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 25: Blogging for Business - Finding a tone of voice to blog with your own style

Here's Episode 25 of The Brand Ballers Podcast with me and Mike Miello from Webodew. We've been talking about blogging for business and talk about finding a tone of voice for your blog that works with your audience. Check it out...

Podcast Show Notes:

In last week’s episode we talk about finding a content form that your audience will like, which is part of our 6 episode series on Blogging for Business. Just to mention those six topics, they are:

  1. High-level planning
  2. Find a content form that your audience will like
  3. Find a tone of voice
  4. Find a process
  5. Find a process to promote your blog after you’ve created something
  6. Find out if what you’re doing is actually any good (measuring if it’s working)

Today we will talk about finding a tone of voice.

The importance of choosing the right form of content

  • Define the difference between tone of voice and format
    • Form refers to structure and format
    • Tone of voice refers to style of your work
    • Will you come off as fun, serious, laid back. How will people recognize your work. (Colorful, safe for work, family friendly, on the edge)
  • Your tone of voice can attract and repel people
    • Ex. Edutige customers; DIYers; presentations viewers; students, non-native English speakers
    • Webodew – try to sound approachable. Introverted people that want to find ways to become more vocal
  • Demonstrates authenticity; you have to be comfortable with who you are portraying; It’s what makes you different; you don’t have to copy someone else; you’ll find a group of people that like who you are, how you communicate.

Actionable steps to take away from podcast

  1. Choose a tone of voice that works for you, that is authentic to who you are, or who you want to portray to your audience
  2. Define the type of people you want to attract; what is their personality
  3. How will you be different?
    1. Envision what you’d like your clients to say about you

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!