content marketing with a podcast

Podcast Ep. 23: Planning Your Blog – Action steps to make it easier to produce a consistent blog

Surprise! I have a podcast! I've been working with my good friend Mike Miello on the Brand Ballers Podcast for some time but I'm not sure why I've never posted the show here... until now, anyway! This is episode 23 and it's part of series we're doing about blogging for business. I'll get the other episodes up, but in the meantime, here's a link to them on Soundcloud.

Podcast Show Notes:

In last week’s episode (Episode 22: Blogging for business) we talked about 6 different blogging topics and goals you should strive to achieve with blogging. So we’re going to talk about each of those over 6 episodes. And just to mention those six topics again:

  1. High-level planning
  2. Find a content form that your audience will like
  3. Find a tone of voice
  4. Find a process
  5. Find a process to promote your blog after you’ve created something
  6. Find out if what you’re doing is actually any good (measuring if it’s working) And today we start with high-level planning.

The importance of high level planning for blogging

  • Define: High level planning to us is about creating a mindset, a habit, a structured process to produce blog content over a certain time period. Rather than being spontaneous, you have things set out. Making it a regular thing to do.
    • The importance is that you need to be accountable (publisher’s mindset)
    • Being consistent
    • Length
    • Determine how to separate from competition, value, building leads
    • Audience – think about what is going satisfy their needs
  • Defining roles
    • Writer
    • Marketer
  • Examples:
    • Carl with his presentation videos
      • Challenge – Had let it go without updating it for almost 2 years; start again or not? And how, if I did?
      • How I overcame it – Saw the numbers on the site and YouTube; saw a post on another presentation site that said my site was inactive; pissed me off a bit
      • Result – Publishing weekly since March 1; from 5-6k visitors to over 12k; easier to come up with ideas than before
    • Mike with podcasting
      • Challenge – We want this podcast to be action oriented and fast, and without planning we were rambling
      • How we overcame it – we decided to make short bullet point notes about topic areas we want to talk about
      • Result – faster production time and the podcasts are shorter…more aligned with what we set out to do in the first place. No numbers to brag about yet

What goals and action steps you should you strive to achieve high level planning?

  • List out your goals that you want to achieve with blogging
  • Choose your audience
  • What tone works for them
  • What if you don’t know? It’s similar to dressing up for your meetings
  • The style and length that is best for your audience
  • Identify the amount of time you can commit
  • Get into that frame of mind.
    • Blogging for your business is about finding ways to bring business to you. And so this is a serious thing. Try get yourself ready to be in this, committed for a long time

Ok so that wraps things up for this episode on high level planning. In next week’s episode we’re going to talk about finding a content form that your audience will like in greater detail.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!

Content Marketing - 3 Reasons Why You Should Start a Podcast [VIDEO]

In this week's video about content marketing, I’m going to talk about 3 reasons why you should start a podcast. For a guy that’s into video to suggest making a podcast might seem a bit unusual, but there are some very compelling reasons why a podcast could be a great platform for your content. Whether you choose to produce a podcast to market your business or not, this is just one of the many ways your business can implement content marketing. So have a look at the following reasons and decide for yourself if podcasting is something that would resonate with your audience.

Some stats to whet your appetite

  • Various sources peg podcast listeners in the US at around 46 million in 2015.
  • The number of subscribers on Apple’s podcast app is about 1 billion, which is like having every person in India as a podcast subscriber. It’s insane!
  • On top of that, many of those people, approximately two-thirds listen while commuting to and from work, so that means you have an audience that is always ready to listen to a podcast, 5 days a week, twice a day. Truly remarkable.

But why should you start a podcast?

First… As I mentioned above, a podcast is easy to consume because you don’t need to focus your eyes on a podcast. So you could be doing something else while listening to a podcast. As much as I love video, people aren’t watching while driving! And it’s less attention-getting to listen to a podcast while taking public transit than to watch a video a the bald Chinese guy. People won’t be wondering what the heck you’re watching. Not mention the obvious lower use of data if people are not on wifi compared to watching a video.

Second… A podcast is much easier to produce than a video. With a video, you need a camera, lights, a place to film and a good microphone… or two or three. On the other hand, to produce a podcast you only need a good microphone and a quiet room… even a walk in closet works because nobody will know! Try that with a video!

And third… A podcast is usually written out, or at the very least, you have to make some sort of outline. The script or outline can be used as part of your blog post, so together with a link or embedded player for the podcast, you have two ways for the search engines to find your content. Getting found organically like this is a great way to increase your search rankings and is safer, as you’re not likely get penalized if Google changes an algorithm because Google favours valuable content when determining search rankings.

My podcast… Betcha didn’t even know, huh?

My good friend Mike Miello and I have a podcast. I have to admit, it took some convincing for me to get going on it, so kudos to Mike for keeping at me to get the podcast going. And it’s actually him that does most of the work, including making the podcast cover art and all the editing and uploading.

How to use podcasting to build a brand with content marketingAnyway, it’s called Brand Ballers and we talk about how we use content marketing or other strategies to grow our own brands, and at the same time, we try to impart some useful tips and ideas that you can use. Our goal is to help you build a brand that people understand. Catchy, huh? 😃

If you have questions about starting a podcast… ask Mike! If you need help with creating content, coming up with ideas for content, especially video content to market your business, get in touch and let’s talk.

Thanks and talk to you next time.