content marketing with podcast

Podcast Ep. 44: Unexpected Ways to Build Your Brand - Conclusion & Suggestions Show Notes:

In this week's episode of the Brand Ballers Podcast, we’re wrapping up our series on how companies have built their brands in unexpected ways.

The importance of doing the unexpected to build your brand

  1. It can bring new opportunities.
  2. It builds a story that people can remember.
  3. People recognize you for something that can build upon your current brand.

Actionable steps to take away from podcast

  1. Study what others in your industry are doing, or have been doing, and see if there is something you can do that other aren’t doing. Or that they have a fear of doing. Ex. Realtors don’t want to disclose too much information about a property online for fear that other realtors will use that information with their own clients.
  2. Borrow from non-related industries. If the industry you are in always does things in a certain way, you can disrupt that by borrowing ideas from a totally different industry. Ex. Law firms that practice “new law” brand themselves as approachable, cost effective, friendly, looking out for their clients ahead of all else.
  3. Be true to yourself, be authentic.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 43: Building My Brand with YouTube

Show Notes: In this week's episode of the Brand Ballers Podcast, we’re continuing our series about how companies have built their brands in unexpected ways. And in this episode, we’re going to hear about Carl’s experience building his brand in an unexpected way.

The importance of Carl’s brand building experience

What were you doing at the time?

Teaching presentation skills at Korean Air. They asked if there were YouTube videos I could show in class that taught presentation skills. There weren’t many. Most were bad.

What did you do? And what was the result?

I was always interested in making videos, so I decided to make my own presentations videos. Started a website called

Website gets 8-10k visitors/month; YouTube channel over 20k subscribers. Established my brand.

How did that impact your brand and business? What did you learn?

It was literally the start of everything that I’m doing now.

Actionable steps to take away from podcast

  1. Keep your ear to the ground. What do you or other people complain about or have issues with?
  2. Fill a need when opportunity presents itself, even if you don’t do it perfectly at first.
  3. Keep improving to deliver better and better results.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Episode 38: Lessons Learned from a YouTube Pro

Show Notes:

In this week's episode of the Brand Ballers Podcast, Mike thought it would be a cool idea to pick my brain a bit about my experience on YouTube. I'm not like a superstar in the YouTube world...meaning I don’t make a living solely off of YouTube commissions, but with over 20k subscribers...and leads that turn into sales because of my YouTube channel, there could be some valuable lessons for anyone getting into YouTube or struggling with YouTube.

So Carl, what do you say...let’s talk about your experience.

The importance of learning from my experience(?)

  1. Do’s and Don'ts of video How would you start out? How should I start a video?
    1. Do choose a clear topic, theme or style; be prepared to adapter it over time.
    2. Don’t get caught up in buying gear or thinking a certain camera is all you need to make “good” videos; what you have is probably better than you think and more than enough; your iPhone is already awesome.
    3. Do prepare what you will say, even if it’s just notes to avoid rambling.
  2. Be yourself rather than pretending
    1. Being authentic is what branding is all about, especially with video; this means being congruent with your brand image. Pretending to be something you’re not can lead to negative backlash that could permanently damage your brand. Honest is the best policy, right?
  3. Personality factor in branding
    1. Personality counts; people want to be entertained or find what they’re watching engaging; personality helps and personality on camera is a skill you have to develop and work at.
    2. Biggest brands have a brand personality, like Nike. They know what their brand personality is and who they are targeting.

Actionable steps to take away from podcast

  1. Do learn how to use your video equipment and some basics related to producing a video, such as writing, filming, lighting, audio, composition and editing.
  2. If you are committing to video as your preferred format, get started with videos about your business; if building brand, consider making weekly videos and being consistent with that.
  3. Learn how to properly write a YouTube description and use tags, as these will increase the chances of getting found online and people watching your videos.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

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Podcast Ep. 37: Video Series - How to Structure a Video

Today we’re going to discuss how to structure a video and what the components of a video are.

The importance of having a structure for your videos

  1. Simplifies video creation process
    1. Making videos to build your brand and grow your business shouldn’t be an all consuming part of your business.
    2. A structure, or even a template, makes it easier to prepare your video topics. Once you have a topic, you’ll know what needs to go in the video, instead of trying to come up with something each time.
    3. For example: my video structure is an introduction to the topic, usually describing a situation or problem; then 3 to 5 points that address the situation or problem; ending with a conclusion and call to action.
  2. Easier to make the videos
    1. An outline following your structure is usually enough to help you make the video and will help you maintain consistency among your videos in terms of content and length.
    2. No need to use a Teleprompter or read a script, which is a massive timesaver. You can make videos in a batch and have weeks, or months worth of content created in one session.
    3. In my case, I used to write out a script that would be used as a blog post; the script would be uploaded and used with my Teleprompter. Sounds cool but was very time-consuming, especially when making 3 to 4 videos a week. Now I can make 3 to 4 videos in one session in less than 30 minutes by following my structure.
  3. Speeds up editing and publishing
    1. A structure allows you to edit your videos in the same way every single time, which saves time and can be outsourced, if necessary.
    2. When preparing the YouTube description or blog post, you can use your notes instead of writing out everything in great detail, which also saves time.
    3. Example: My video content marketing videos and presentations videos are both edited the same way; they take about 30 minutes to edit, down from 1 to 2 hours because I don’t really use any B roll.

Actionable steps to take away from podcast

  1. Decide on a structure that works for your content and audience. The components are mainly the introduction, middle and ending. Figure out how you will fill in those components with your content. For example, I always introduce the situation or problem, then it’s my ideas or solution, followed by a conclusion and call to action.
  2. Write down the content for your topic in point form so you can now make your video without using a script or Teleprompter. Start with an FAQ and make your video.
  3. Refine your structure by ruthlessly critiquing and editing your video. Ask yourself if what you said in the video is absolutely necessary. Shorter videos that are to the point are, in my opinion, better for keeping your audience engaged and coming back for more videos.

Thanks for tuning in. If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!

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Podcast Ep. 32: Website Series - User Experience - One Page vs Multiple Pages

Originally appeared on

Show notes:

The importance of good user experience on your website and how this affects your brand

  1. I hate and maybe others can relate having to call customer support of a big company - speaking to robots and waiting for who knows how long isn’t fun.
    1. The experience is just bad. And by bad I mean, I’m never smiling or happy to be on hold for a representative.
    2. It’s not cool. It’s a bad experience.
    3. How does this affect your brand?
    4. An experience is what people remember. So when it comes to your website, how will people feel. Good, calm, excited, annoyed, frustrated, confused.
  2. Elements of user experience
    1. Usability, accessibility, performance, design
    2. Usually if people can get information they need quickly and easily, then you’re doing a great job
    3. Taglines focused on major problem are great for branding - without wasting someone’s time, they know what you’re service is about
  3. One page vs Multi-site page
    1. The advantage of one page sites is less content and you try to encapsulate everything into one page. Quick approach. Not trying to say more than what’s necessary.
    2. The advantage of a multipage website is that you can go more in depth with explanations of your products and services. This is more like writing a book. The advantage is that you have more details for your audience and also for Google. And so if you want people to naturally come to your website because of something they search, you’ll being using this technique.
    3. Like a brochure where you try to explain a product or service on a piece of paper.

Actionable steps to take away from podcast

  1. Start with a smaller website and build it up. Many successful websites are one page that make it quick and easy for people to listen.
  2. Make it easy for your audience to take actions. So if you want people to call you, make your phone number easily accessible. Carl you put yours at the top of every page so that people can easily contact you.
  3. Make sure each page has a call to action. It helps keep the person moving forward.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 30: Website Series - Your Target Market

In episode 30 of the Brand Ballers Podcast, Mike and I continue our website series and focus on who you are targeting with your website. Knowing your target market has an influence on your web design, your brand and overall user experience.

Podcast Ep. 29: What is a website? – Past, present, the evolution and how it affects your brand and your business

Below are the notes that Mike and I used for the podcast. We touch on each of these points by sharing our own experiences.

Podcast Series Content: Websites & Your Brand

Over the next several weeks, we’ll talk about websites and how they can affect your branding. Each topic will be covered during one podcast. We’ll talk about the importance and provide action steps for each.

  1. What is a website – past, present, the evolution and how it affects your brand and your business
  2. Who the hell are you marketing to? And how does your website design/functionality make that happen?
  3. Setting up your website like restaurants – branding expert approach vs internet marketing where numbers count; setting your website up like a house tour
  4. User experience – one page vs multiple pages; web hosting
  5. Maintenance (ways to keep your website fresh), upkeep so your site visitors have a good experience and impression of your brand
  6. Now what? How these topics have affected our own approach to our websites

Today is episode #1

The importance of a website

  1. What is a website – a couple ways to look at it.
    1. A website is a group of web pages. Example: A business website contains a bunch of pages that describe a specific products, services and probably mention something about the company.
    2. A website is a marketing tool to build you business, to demonstrate your expertise in an area and to get your clients.
    3. People Judge Your Business Based on Your Digital Presence
    4. It’s how you will either gain business or lose business to a competitor based on some or all of the following:
  2. Evolution of websites
    1. Design Principles
    2. Past – cluttered, loud to more minimal designs
    3. Present – minimal, less is better, flat designs, more space between things and much better photos
  3. How it affects your brand:
    1. Easier to understand what your business is all about; clearly communicate what it is you offer
    2. It’s the first impression and can consciously or unconsciously be a deciding factor for whether someone chooses to do business with you
    3. Dentist site as an example
  4. Functionality
    1. Past: drive traffic to your website
    2. Convert visitors into warm prospects; using lead magnets
    3. Offering proof or justification for people to work with you;
    4. UX is important – speed, navigation
  5. Mobile responsiveness
    1. half of your traffic will probably view your stuff from a mobile phone; using new design techniques to cater to both computer users and mobile phone user
  6. How this affects your brand?
    1. For people, you’re providing an easier viewing experience. No one likes to pinch their phone to read content
    2. Google search likes it too.
  7. Web hosting makes a HUGE difference in the performance and experience of your website

Measure blog effort: Actionable steps to take away from podcast

  1. If you want a business website, then prepare yourself to build a business websites
    1. Cover the basics and don’t get overly artistic. Don’t make it difficult for people to find content
    2. Create the impression you want people to have of you and your brand; critical
  2. Prepare a way to convert visitors into warm prospects
    1. Set up some sort of sign up or subscribe function; Seth Godin uses RSS subscriptions for his daily blog
    2. Get an email management system; MailChimp or Get Response, etc
  3. Create a lead gen, lead magnet; Mike’s free website evaluation; one page PDF with tips for your prospects; answer people’s questions, or solves a problem

Thanks for listening!

And that’s a wrap on our blogging for business podcast. Hope this has been helpful.

If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!