content marketing with video

Case Study - Using Video Content Marketing To Create Educated Customers

Video Content Marketing Educates Consumers The video below is a continuation of the content marketing strategy we are using for Edutige Microphones. The goal is to use video content to help Edutige customers make an informed buying decision.

Edutige offers a range of external microphone products but needed a way to explain compatibility with cameras, and what each microphone does.

Having this type of information available can help customers save time and energy because they won't have to scour the internet looking for answers or ideas on how to use the microphones.

Major Misconception About Video Marketing

When it comes to video, one of the biggest misconceptions is that a client only needs one video, preferably a viral video. The truth is that nobody has a formula for making a viral video.

We don't have direct control over whether a video goes viral or not. And even if a video goes viral, it doesn't necessarily mean an increase in sales.

But what we can control is the type and amount of content we create and release. Creating videos, as in more than one, that educate, inform, build trust and brand awareness is my preferred strategy.

Quality vs Quantity

Quality does count. Five great videos are far better than 50 mediocre videos. This can be helpful for small businesses with limited budgets.

If you happen to be a small business, and your competition isn't using video, or they aren't using it well, quality video can really help yourself stand out from the crowd.

What Does Quality Video Mean?

Does quality mean slick, high end productions, big crews showing up and a famous celebrity pitching your product or service? Maybe. But it doesn't.

Understanding your target market, delivering relevant information, having a good product/service, providing good customer support are equally, it not more, important.

Your video only needs to be well lit, have a good audio and be set in an appropriate location.

The most important part is what you're going talk about in the video. Sometimes, you don't even need to talk.

Edutige Needs Video... And You?

For Edutige, we have been using video as the primary form of content marketing because that is a medium that customers prefer. Words and pictures are great, but video reigns supreme.

To get started with content marketing using video, or to improve what you're currently doing, get in touch with me here.

Content Marketing Sample: Edutige ETM-008 with GoPro Hero3 or Hero 4

What is Content Marketing

Content marketing is a very common phrase you'll hear if you're doing any kind of business and you're on the Internet. Content marketing refers to using content like videos, blog posts, podcasts to build your brand and market your business.

The Goals of Content Marketing

Some of the main goals of content marketing are to build trust, credibility, online visibility, and if you have a personal brand, to position yourself as a thought leader.

Why You Should Care About Content Marketing

If the above goals of content marketing weren't enough to show you why you should give a hoot about content marketing for your business, then maybe this will help...

Content marketing can single-handedly build your business up from nothing to successful, if done properly and consistently.

My business is a great example of how I literally started from nothing to now producing videos for clients the world over, consulting on sales pitches worth hundreds of thousands of dollars, having over 11,000 subscribers on YouTube, and has allowed me to work from anywhere there's an Internet connection. I like it.

Whatever your definition of success is, content marketing is a great vehicle to get you there.

Content Idea: Product Demo Videos

Since I have been using video for just about all my content marketing, it's the format that I'm most comfortable with. And it's the format that has worked best for one of my marketing clients, Edutige. Here is the latest video I made for them to show how well their ETM-008 microphone works with the GoPro Hero3 or Hero4 action cams.

What's Your Content Marketing Strategy?

Whatever business you're in, you can benefit from content marketing. If you need help getting started, get in touch with me and I can help you create a marketing calendar based on your business, industry and target market. At the very least, you should start developing some ideas for content marketing.