corporate explainer video

Forever Green Promo Video - Changing the World!

This animated promo video for Forever Green is one of my favourites, because the product in the video has the potential to eliminate vehicle emissions, help save gas, and do so without needing to modify your vehicle! It's absolutely genius and makes me so proud to work with businesses like this. He Likes It!

"I highly recommend Carl for any of your video needs. I am a small business owner of one with limited resources and needed a professional promo video and Carl over delivered in all aspects. My challenge was explaining a technology that is extremely technical in nature and Carl executed in such a way that all my customers commented the video is very well done and that it puts the technology in a light that is very easy to understand. Carl was easy to work with, flexible, creative all while embracing a very professional tone. I will utilize Carl's services in the future." ~ Jason Fowler

Video is Perfect

An explainer video is a perfect way to help your prospects understand your product or service, especially something that is technical or complex. The danger is in losing people's attention so these types of promo videos need to be engaging and the information must be presented in a way that's easy to understand.

What's Best? Animated or Live Video?

An animated video may not always be the best choice for a promo video, but that's something we can discuss. In any case, videos should be a big part of your content marketing efforts in this YouTube era.

Animated because...

Animated videos have the advantage of being more timeless than live video. An animated video may still look fresh in a few years, whereas a live video could look dated within months, and definitely within a few years. Hair, clothing, technology... all these things are constantly changing, which can make your live video look silly really fast.

Animated videos also eliminate any prejudice or assumptions about the people running the business, which is a sad, but true reality.

Live because...

Live videos are great for giving your customers and clients a face for your business and to build your brand. We want to know who we are dealing with and live videos are great for that. Live videos can also be created in much shorter time than an animated video.

Animated videos need to be made from scratch most of the time, but a live video only needs a camera, a mic, a script and a person to get in front of the camera.

But like I said, it really depends on the situation.

So if you need to develop a content marketing strategy using video to build your brand and attract new customers, get in touch with me at

International Organization for Project Management Explainer Video

This is an explainer video for the International Organization for Project Management. They offer project management certification in an easy an affordable way. I've produced four videos for this client, as they also offer certification for things like Six Sigma and Scrum. Here is what the client had to say about working with me:

[box] I want you to know that (may be another testimonial, but this is really sincere) you are one of the very few contractors I worked with who are able to deliver consistently great quality in really professional way. I knew this after I read the very first e-mail you had replied to me. :)

Kind Regards and All the Best!,

Jenny Evans International Scrum Institute - Operations


Web:[/box] To get your own explainer video for your company, product or service, please contact me at

Pinky Pops Explainer Video

Here's an explainer video that is used to promote a company's product to potential distributors. An explainer video like this can really help you save time by not having to repeat yourself over and over to your target audience. These videos are also easy to consume when kept relatively short like this one, making them a great choice for your content marketing purposes. Here's what David, the company president had to say about working with me:

[box] Carl was amazing at listening to our concerns and taking what we wanted to incorporate the info into an animated video within a very short time frame. I firmly believe that Carl is a master within his craft and I could think of no other person to ever use or recommend when it comes to creating videos in order to market any company. Thanks Carl!!!![/box]

Working with David Tonkowich, Giselle Rosado and the talented Brigette Polmar of Brand Spoken, who also provided the voice for this video, was a great pleasure. Love working with dedicated, passionate and smart people.

Get in touch to learn how to get your own business explainer video:

Chegg College Counselors Explainer Video

This is an explainer video Chegg College Counselors, one of the largest student services companies in the US. This explainer video shows how students can increase their chances of getting into college with help from Chegg. The script and voiceover for this project were provided by Chegg and my role was to create the animated video. This is not my typical project, as I had no say in the script. However, it was a great experience bringing someone else's story to life, well, at least to animated life.