corporate video

Forever Green Promo Video - Changing the World!

This animated promo video for Forever Green is one of my favourites, because the product in the video has the potential to eliminate vehicle emissions, help save gas, and do so without needing to modify your vehicle! It's absolutely genius and makes me so proud to work with businesses like this. He Likes It!

"I highly recommend Carl for any of your video needs. I am a small business owner of one with limited resources and needed a professional promo video and Carl over delivered in all aspects. My challenge was explaining a technology that is extremely technical in nature and Carl executed in such a way that all my customers commented the video is very well done and that it puts the technology in a light that is very easy to understand. Carl was easy to work with, flexible, creative all while embracing a very professional tone. I will utilize Carl's services in the future." ~ Jason Fowler

ForeverGreenSolutions.com

https://youtu.be/D7eb9e3qXyo

Video is Perfect

An explainer video is a perfect way to help your prospects understand your product or service, especially something that is technical or complex. The danger is in losing people's attention so these types of promo videos need to be engaging and the information must be presented in a way that's easy to understand.

What's Best? Animated or Live Video?

An animated video may not always be the best choice for a promo video, but that's something we can discuss. In any case, videos should be a big part of your content marketing efforts in this YouTube era.

Animated because...

Animated videos have the advantage of being more timeless than live video. An animated video may still look fresh in a few years, whereas a live video could look dated within months, and definitely within a few years. Hair, clothing, technology... all these things are constantly changing, which can make your live video look silly really fast.

Animated videos also eliminate any prejudice or assumptions about the people running the business, which is a sad, but true reality.

Live because...

Live videos are great for giving your customers and clients a face for your business and to build your brand. We want to know who we are dealing with and live videos are great for that. Live videos can also be created in much shorter time than an animated video.

Animated videos need to be made from scratch most of the time, but a live video only needs a camera, a mic, a script and a person to get in front of the camera.

But like I said, it really depends on the situation.

So if you need to develop a content marketing strategy using video to build your brand and attract new customers, get in touch with me at http://www.carlkwan.com/contact-us.

Trailer for Well Dressed Video Series

This is a cool project I'm working on here in Seoul. It's for the country's first foreign owned and operated custom tailor shop. But not just any kind of shop run by just any person. This is Well Dressed, run by my friend Todd Sample and his business partner Gina. Todd is from the US and is quite unique in that he's been in Korea for 20 years, speaks Korean fluently and is well known for his knowledge of business in Korea and his fashion sense. In fact, before he opened the shop he was regularly featured in fashion magazines and online fashion blogs. He's also been featured in TV documentaries and is a featured guest on the 1013 Main Street radio program.

So it was really cool when he asked me to help him create a series of videos for Well Dressed. Todd wanted to help people learn more about custom clothing, how important it is to give others a good first impression, and to show people how to develop their own individual style.

Yes, there are other custom tailor shops in Korea. In fact, there are quite a few. What sets Well Dressed apart is Todd. The fact that expat customers can communicate in English and get exactly what they want is HUGE! And Todd knows his stuff, which makes it such an awesome experience for his customers.

Check out Well Dressed here: https://www.facebook.com/WellDressedSeoul/timeline

Anyway, here is the trailer to the first video about fit.

http://www.youtube.com/watch?v=o9Ev2SIpgY4

International Six Sigma Institute Explainer Video

An explainer video for one of my regular clients, Jenny Evans. The first video for Jenny was for her Scrum certification service. This one is to introduce a Six Sigma certification program. Pretty cool stuff. Had no idea someone can get Six Sigma certified in only an hour. Also really cool how they offer free training to help you pass the Six Sigma certification test. http://www.youtube.com/watch?v=l0L7lhDYUmk

How it was made

This is one of three videos for my client, Jenny. Each video has pretty much the exact same script. We only needed to change the content to match the service. And since the scripts were nearly identical, the animation was also identical.

So it was pretty simple to edit the first video into two others. We only needed new logo graphics.

I was also able to lower the cost for the two additional videos.

Great client

Really great to work with clients like this who provide simple solutions for people. And Jenny is very communicative and easy to work with. Makes my job super easy. If you're looking for Six Sigma certification, check them out: http://www.sixsigma-institute.org

In her own words...

"International Scrum Institute is known as an innovative and unique provider in Scrum Learning and Scrum Certifications domain. Our state-of-art platform helps individuals worldwide to obtain their Scrum Certifications online in a matter of hours. Therefore, we spent significant time and effort to identify the correct video marketing expert, Carl Kwan.

Carl has really proven that he is THE video marketing and presentation expert we looked for. He created a dynamic, energetic and attractive video like our organization. Carl is a very smart and creative person with great people, communication and artistic skills which enabled him to very quickly comprehend the vision and operating model of our organization. He came up with amazing ideas and designed a great story line for our video. In the end, the video clip Carl created for us, clearly highlighted the value our organization creates for Scrum practitioners worldwide.

Last but not least, Carl has an amazingly impressive voice quality which perfectly fit to our marketing video. I can only recommend Carl to any organization which aims to create fantastic videos.

International Scrum Institute (www.scrum-institute.org),

Jenny Evens"

For your own animated explainer video, get it touch with me: http://www.carlkwan.com/contact-us

Yeon & Nature Natural Birth Center Promo Video

This is part of a series of videos highlighting businesses in Korea. Businesses everywhere can really benefit from using video to show potential customers what type of experience they will have. Business promotional videos can be used on your website to greet visitors, on your YouTube Channel to build an online presence... All to create greater brand awareness and to make it easy for customers to choose your business.

This video series is a collaboration with AngloInfo Seoul, Korea's premiere directory for expats. Danielle Odenath from AngloInfo Seoul played a huge role in making this project happen. Much credit goes to her.

My role was on the creative/marketing end and I directed, filmed and edited the video.

Get in touch with me to find out how to get a video made and start using video effectively for your business.

UPDATE: Just received the following message from Yeon & Nature

Dear Carl and Danielle,

I am writing to both of you guys to express a huge thank you for making the great film. All staff in our clinic including Dr. Park are very impressed by the well-made video. This video will be a significant asset to promote our business. It is a really great pleasure to work with Angloinfo. Thank you once again.

Best regards,

Sophie Chung International Business Manager

Y&N Website: http://yeonandnature.com/ Y&N Facebook: https://www.facebook.com/englishyeonandnature

 

Carl Kwan

Yeon & Nature Natural Birth Center, Seoul

AngloInfo Seoul

BAFIK Promo Video - Interview with Ian Matthews

BAFIK (British Army Fitness in Korea) is run by founder and coach, Ian Matthews. In this video, Ian talks about why BAFIK exists, what you can expect from BAFIK and what BAFIK means to him. Ian's a great guy and a good friend. It was great to be able to shoot this little video for him. This type of interview video is great because it lets the business owner speak from his or her heart, which is what we see here in Ian's video. We actually began the interview indoors but I realized Ian wasn't in his element unless he was outside doing something. And that's how we were able to get him to open up and just be himself. And that's what ultimately his or your clients and customers will be attracted to...the honesty and genuineness.

To learn more about BAFIK, please visit http://www.bafikbootcamps.com.