If you are making videos to market your business, congratulations! Video content marketing can really help to market your products or services and is a great way to build your brand. But if you’re just getting started, or you’ve been making videos for a while, you’ll likely discover in your research the importance of one thing when it comes to creating videos that your customers will actually watch: Audio. If you didn’t know that, or if you are curious just how important good audio is to your marketing videos, check out the video and listen to the difference between using the camera’s built in microphone vs a proper microphone.
Video marketing isn’t hard, but there are some essentials that you can’t skimp on, such as audio. Poor video can sometimes be tolerated if the content is good, but if your audio is subpar there’s an overall stinkyness that just cannot be masked.
So video content marketing is cool. Do it. But do it right by also investing in a proper audio solution.
If you need help choosing something to record your videos with, let me know. Also let me know if you have experience with this and what you are currently using.