how to choose video marketing content

Video Content Marketing: Edutige ETM-001 with GoPro Hero4 Black for Live Music [VIDEO]

This post originally appeared on This video was posted to and was used to demonstrate how a certain microphone performed while recording live music. This video was made because many GoPro users have asked me about using the Edutige microphones for recording live music. So this video was a way for me to create content that answers a pressing question for our customers. This is the power of content marketing, in particular video, because you are able to demonstrate quite clearly how your product works, which makes the buying decision for your customers so much easier. It also helps to reduce the number of questions you may get, which saves time and resources.

This is the original post on and the Edutige YouTube Channel:

We often get people asking how our microphones perform when recording live music. In this video, there was a small band playing down at the mall so I decided to film them and use the footage to demonstrate how well the Edutige ETM-001 works compared to the GoPro’s built-in microphone. One thing I noticed was that the overall volume appeared the same when editing; the main difference was the audio quality. In it’s defence, the GoPro was in the skeleton housing but the difference in quality is still pretty obvious. The ETM-001 was connected to the GoPro using the Edutige EGL-001 mini USB adapter cable. The mic and cable, along with the EWS-003 furry windscreen, come as a specially priced bundle: