how to educate customers with video

Why Videos are Great for Sharing Tips & Tricks with Customers

Videos are great for sharing tips and tricks with your customers because the videos help put a “face” to your company, while at the same time, helping your customers to learn something new. In this week’s video for Edutige Microphones, I share a trick to help people film themselves when making videos with an iPhone and using the back camera. It’s a simple trick but it’s not something people are likely to figure out on their own.

https://youtu.be/q9pG_9bxrh0

As I’ve mentioned before, videos help build trust and a relationship with your customers in a far more powerful way than words on a screen can.

When you provide value to your customers by teaching them tips and tricks, you can build a greater sense of trust with your customers. They’re not thinking that you’re just interested in selling them something.

People are skeptical, so when you can genuinely help them you break through that wall of skepticism and establish your company as the good guys.

Finally, your customers (and potential customers) see you as the expert in that particular topic area and you become the go to source for information, help and eventually, as the only company they want to do business with. Pretty cool, I’d say.

So add video marketing to your blogging/content and focus on how you can help your customers beyond just thinking about getting a sale. It’s a good thing.

And if you need help in creating those videos, get in touch and let’s talk.

Video Content Marketing for Edutige: How a Video Series Helps Customers

One way to create video content is by producing a series of videos about a particular topic. In this case, I’ve made three videos covering different microphones that can be connected to an iPhone using the Apple Lightning to headphone adapter cable. The purpose was to reassure people that their microphones can work with the iPhone 7’s Lightning port; in other words, it was a way to reduce the fear and anxiety of the unknown. Video content marketing is first and foremost about educating your customers or clients, helping them get over any fears or apprehensions they may have about doing business with you, or seeking you out to help them. Yes, videos can be used to build your brand but that’s only scratching the surface because those videos don’t always demonstrate the real value your business provides. At least that’s the way I see it.

What about you? How could video content marketing be used in your industry?

https://youtu.be/1H7k6BckHY4

The post from Edutige is here: http://www.edutige.net/edutige-eim-001-external-microphone-iphone-using-lightning-adapter/

http://www.edutige.net The EIM-001 microphone for iPhone or iPad is great for vlogging, birding or recording audio. But what if you have an iPhone 7 and need to use the Lightning to headphone adapter? Will you still be able to use an external microphone like the EIM-001? Well, yes, you can. And it works really well.

The only issue I find with the Lightning to headphone adapter cable when using a microphone like the EIM-001, is that the cable is flopping around. This wasn’t an issue with previous generation iPhones because we could plug the external microphone directly into the iPhone headphone jack.

Anyway, it is what it is, right? If you want to connect an external microphone to an iPhone 7 or iPhone 7 Plus, then you need to use the Lightning to headphone adapter cable. The great thing is that it works perfectly with our Edutige microphones.

Let me know if you have any questions about what microphone to choose for your device or situation.

Video Content Marketing for Edutige - Teaching Customers About Potential Problems

In this week’s video for Edutige microphones, I want customers to know that even though the iPhone’s built in microphone is much improved, there are still situations that call for an external microphone. The motivation for this video came from a customer who returned his microphone and various other people online who claimed not to need an external microphone for their new iPhone 6, 6s or 7. Video content marketing is all about education and in this case, it’s teaching people about potential problems or issues and what they can do to avoid those problems or issues. https://youtu.be/Qz4MyomkFbI

Here is the original post for Edutige, which can be found here: http://www.edutige.net/best-external-microphone-iphone-reduce-background-noise/

If you use your iPhone for vlogging and find that the built in microphone doesn't do a very good job of recording your voice when there is a lot of background noise, this video is for you. In this video, you will hear the difference between the iPhone's built-in microphone and the Edutige EIM-008 unidirectional external microphone in a vlogging type of situation where there is a lot of background noise. In this case the background noise comes courtesy of a leaf blower that is about 50 feet away.

You will also be interested in this video if you have an iPhone 6 or newer and you have seen videos online, or perhaps even experienced how well the built in microphone works when the sound source is relatively close to the phone. You will see from the video that when there is background noise, the iPhone's built-in microphone falls far short compared to an external lavalier microphone.

What do you think? Is the iPhone's built-in microphone good enough on its own?