how to make explainer video

CGC (Corporate Giving Connection) Explainer Video

Here’s an animated explainer video for CGC, a company that provides marketing and fundraising support to non-profits. I often say how fortunate I am to work with great people, and I’m going to say it again because the people at CGC (Corporate Giving Connection) were awesome.

https://youtu.be/mwskgcHe7M0

I worked directly with Jen Linck, who made my job easy by being easy to talk to, clear in her communications and open to ideas. This explainer video for CGC highlights a key problem faced by non-profit managers… Not having enough bandwidth to get everything done.

The challenge with this particular video was identifying the correct target audience and thinking about how to communicate that we understand them and have a solution for them without sounding patronizing or over-promising what CGC can do. CGC can do so many different things for non-profits and there are so many scenarios that we could have talked about.

The key is to always focus on the viewer and keep the pace moving. Often times, videos of all types, not just explainer videos, drag on for just a bit too long. We have to remember that viewers can easily click away and that the video has to keep them engaged long enough to get your message across and for the viewer to take action.

And that call-to-action is also important to have. Sometimes, I’ll see explainer videos without a clear call-to-action and it’s painful because I know that the business owner is banking on the video to help him/her.

So always be sure to include a clear call-to-action at the end of your explainer videos so your viewer knows what they are supposed to do.

Contact me if you’d like an explainer video that gets your message out and meets your business objectives.

SRNK Biomass Disposal Explainer Video

The SRNK (pronounced shrink) biomass disposal video was an interesting project to work on because it's a topic I didn't know much about. But I quickly understood the importance of presenting the message they wanted to get out since this video was going to used as a hook for a potentially years long contract. https://youtu.be/eQ5P1t4ZFdU

That's the great thing about explainer videos... They make it easy to explain complicated or hard to understand topics in a simple and engaging way. Well, at least that's what a good video should do. So if you want a good explainer video to help explain something that's difficult to explain, click here and let's talk.

By the way, this is another project where I wrote the script, did the voiceover and produced the final video. Whew! But it was fun and always great meeting the people behind these products and services.