how to make marketing videos

The Ultimate Leader Accelerator Course Explainer Video

Are your organization’s leaders not doing their job as well as they should? Then check out the Ultimate Leader Accelerator Course by my awesome client Dr. Mary Kay Whitaker over at About Leaders. https://youtu.be/eCYev-vUhD8

This explainer video is the second in a series of videos to promote leadership training and shows how you can quickly deliver a message to promote your products or services.

Explainer videos can be great tools. Consider how you can use video to help you speak to your customers and clients… before your competitors do.

Ultimate Leader Online Course Explainer Video

Here’s the first in a series of explainer videos that describe a leadership training program created by one of my favourite clients, Dr. Mary Kay Whitaker. An explainer video for your business is a great way to show your customers and clients what you do in a very easy to watch format. Live videos are great, but sometimes, an animated video is more effective because your audience focuses on the story and message more so than the person or people in the video. Animated explainer videos are non-threatening because they are basically, a cartoon.

And that’s the key benefit of using an explainer video to market your business: The message your business wants to convey comes through.

https://youtu.be/2F73vITNLiQ

For this explainer video, I wrote the script, did the voiceover and produced the final animated video.

Visit my website or contact me to talk about getting an animated explainer video for your business: carl@carlkwan.com

Check out Dr. Mary Kay’s leadership programs: https://www.drmarykay.com/ultimate-leader-certification/

And what they said about working with me: http://www.carlkwan.com/testimonials/

What’s the Best Camera for Producing Marketing Videos?

A rather obvious thing when you get into video marketing is that you need a camera to make your marketing videos with. But what do you use? What’s the best camera for producing marketing videos with? Check out the video to hear what I suggest. The main point I want you to take away, though, is that a camera is just a tool.

And as with any tool, the more proficient you are at using that tool, the better your results will be.

https://youtu.be/jWDL4TY8gv8

Let me know if you have any questions about cameras or other equipment for producing your video marketing content.

Thanks.

Don't Take This Lightly When Making Marketing Videos

Making marketing videos is awesome for your business. Yes, it takes work and perseverance, but so does anything worth doing for your business to be successful. That’s why it’s important to have a handle on some basic video production to ensure your content marketing videos are watchable and worth your time and effort. In this video you’ll see how important one key element of video production is to overall quality of your video. It is not to be taken “lightly.” 😃

https://youtu.be/5qADFipvJXk

Marketing videos for your business, in particular if you’re a small business, can help separate you from your competitors by demonstrating authenticity, authority in your industry and trustworthiness. Don’t let easy to correct mistakes in producing your videos put a leg hold on those benefits.

If You Don't Do This Your Videos Will Stink

If you are making videos to market your business, congratulations! Video content marketing can really help to market your products or services and is a great way to build your brand. But if you’re just getting started, or you’ve been making videos for a while, you’ll likely discover in your research the importance of one thing when it comes to creating videos that your customers will actually watch: Audio. If you didn’t know that, or if you are curious just how important good audio is to your marketing videos, check out the video and listen to the difference between using the camera’s built in microphone vs a proper microphone.

https://youtu.be/uuzyZmOL4xc

Video marketing isn’t hard, but there are some essentials that you can’t skimp on, such as audio. Poor video can sometimes be tolerated if the content is good, but if your audio is subpar there’s an overall stinkyness that just cannot be masked.

So video content marketing is cool. Do it. But do it right by also investing in a proper audio solution.

If you need help choosing something to record your videos with, let me know. Also let me know if you have experience with this and what you are currently using.

The Easiest Way to Create Videos for Content Marketing

One of the biggest challenges for business owners when it comes to implementing video is producing the videos themselves. You might have a bunch of great ideas and be totally gung-ho about making videos but get hung up on the fact that you don’t have the right equipment or don’t have anyone to put in front of the camera. Well, this is for you… Check out the video for the easiest way to create videos for content marketing.

https://youtu.be/9PAG4m3AvlU

The main thing to keep in mind from a technical perspective is audio quality. Other than that, the only challenge is ensuring your content is actually useful and gives your audience value.

It doesn’t really matter what type of videos you make, but if they don’t provide value, they can be a waste of time for both you and your audience.

So don’t skimp on value and remember to focus on your audience.

What about you? What type of video content do you prefer?

Video Content Marketing - Time Saving Technique to Produce Videos

If you find it challenging to produce marketing videos for your business on a regular basis, then consider batch recording your videos. What you do is prepare 5-10 ideas or topics you want to talk about and film all of the videos in one sitting. Not only will this save time, but it helps you get into a groove when making the videos. You may find yourself thinking about new ideas, easily referencing what you said in another video and maybe, wanting to do more! Batch recording your videos can allow you to outsource the editing, schedule all the videos to be posted and let you get on with other parts of your business. Video content marketing doesn’t have to be hard, especially when you use a time saving technique like batch recording. Good luck!

https://youtu.be/9R_f_3hLQ5Y

Video Content Marketing - How long does it take to make a video? [VIDEO]

Let's be honest, if you are going to use video to market your business, the reality is that making a video takes time. In my last video, I talked about the overall video production process, so in this video I'm going to talk about how long it takes to make a video. Specifically, this is how long it takes me to make an animated explainer video for a client. In future videos, I will talk about how long it takes to make a live video for a client and also how long it takes me to make these videos for my blog and YouTube channel.

Under ”normal” circumstances

What I typically tell clients is that it will take 2 to 3 weeks to produce an animated explainer video for them. And this covers every stage in the video production process, from discovery, script writing, recording a voiceover, drafting the story board, and delivering the final video.

But in between all of that our checks and approvals with you to ensure that your video is being made in a way that will best convey your message to your audience.

Can a video be made faster?

Anything is possible. Getting a video made faster is also possible but it depends on what your expectations are and what you have prepared.

I have finished the videos in five days but in those situations, we either worked with a script template that I already have, a script was already prepared, and/or the voiceover was also ready to go.

On top of those things, the client didn't expect a complicated video. Something simple with more text and fewer images and/or animation was used for those videos.

Can it take longer to make a video?

Video projects can and, sometimes do, take longer than 2 to 3 weeks to complete. The main reasons for this to happen is that the checks and approvals process that I insist on at every stage of the video production process can sometimes take longer.

This is because it's up to you to check and approve of a particular process and get back to me.

This is not saying that it's your fault because I understand that you are busy running a business.

Why there are checks and approvals at each stage of the process

Checks and approvals at each stage of the video production process are an essential part of making a video for my clients. The reason is because this ensures that there are no major revisions win the final video is made.

Minor revisions are totally okay, but I want to avoid major revisions because that means more time is needed to complete the video. So when you check and approve of the video at each stage in the production process, this equals fewer surprises and a more efficient workflow.

Basically, you get exactly what you want when the video is done.

2 to 3 weeks seems "too” fast

If 2 to 3 weeks seems fast to produce an animated video, it's because I use software called PowToon. Other video production agencies may use Adobe After Effects to create more cartoon-like videos.

However, creating a video using Adobe After Effects can't take at least a month or more, depending on the complexity of your video.

And that also equals greater cost to you. In a future video, I will share with you why I use PowToon instead of Adobe After Effects and why it is better for you that I do.

I hope you now have a better understanding of how long it takes to make an animated explainer video. Let me know if you have any questions or comments about the process or getting a video made.

Video Content Marketing - What is the video production process? [VIDEO]

When you either make a video yourself or work with someone to produce a video, it’s good practice to follow a certain video production process. In this video, you will learn what the video production process is when I work with clients. What you can take away from this process is how you can apply these steps to your own video creation or what you can expect when you work with me. The ultimate goal is to create a video that does what it’s supposed to do… communicate a message to its intended audience and get a certain result and/or action.

#1 - Who is it for?

We always start by talking about who the audience is for your video. This is critical, but not always done well.

For me, I compare this to creating a profile or avatar of your audience. That means we know who they are in as much detail as possible, so being very specific is important here.

It’s definitely not good enough to say “everybody”.

#2 - What’s up with them?

Once I know who your audience is, we then move onto understanding their unique challenge, problem, situation, goals, etc. In other words, we want to know what’s up with them so we can craft your video’s message to show that we understand what they’re going through.

Another key aspect of this step is knowing what the consequences would be, or currently are, if they do not resolve the issues we’ve identified.

#3 - What should they do?

A marketing video doesn’t do much good if we don’t direct your audience towards an action. So you must be clear about what you want your audience to do once they’ve seen the video.

This can simply be to visit your website, or it can be as specific as clicking a button below the video if the video is featured on a landing page.

#4 - Write the script

We can now proceed with putting all the previous steps together and writing a script that clearly communicates your message to your audience. This means the script will help your target market know the video is for them, and it will somehow tell them what the next step should be.

Ideally, the script will also be engaging and entertaining to grab, and keep, the audience’s attention.

#5 - Bringing it to life

It’s taken four steps before we get to actually make something. And here is when we either record a voiceover for your animated video or begin filming your live video.

But why record a voiceover beforehand? The voiceover determines the final video length and since it is narrating your video, it’s critical that we get this part right before making anything else.

Filming is done at a time and location that works best for you and for the video.

#6 - Animation or editing

If we are working on an animated video, I can begin working on a storyboard once you have approved the voiceover. This takes anywhere from one day to several days. Afterwards, I begin working on the animation and I will show you a draft to ensure that you are ok with the look and feel of the video.

If we are working on a live video, then this is the time I take the footage we filmed and piece it together. I look at all the research and information we collected previously and use that to put together your final video.

Ask any filmmaker where the movie is really made and they’ll likely tell you that it’s in the editing. So this is a critical step in the production process, whether it’s for an animated or live video. As a result, this step usually takes the longest time… typically, anywhere from a few days to one or two weeks.

#7 - Checking in and delivery

Video production is a process, so it’s important for me that you’re involved and kept up to date in that process… because it’s your video! So what I do is show you what I’ve done to get your approval at each stage in the process.

This ensures that we’re on track with what we want to create and greatly reduces the need for revisions after the video is complete.

And once the video is totally done, it’s delivered to you in the formats of your choice. Usually, this is a 1080p HD MP4 file that will look great online and on large screen TVs, too.

And that’s it! You now know what the video production process is.

Hopefully, you’ve got a better understanding of what I do for you, and also what you can do if you’re making your own videos.

Let me know if you have any questions or comments, or if you want to get a video made for your business.

Video Content Marketing - Top 4 Video Production Mistakes to Avoid [VIDEO]

In this video you will learn four tips for better marketing videos. When it comes to video content marketing, there are many businesses that will try to make their own videos but the problem is the quality of the videos is so poor that it would be better not to have made the videos. So I'm going to go over four tips that will significantly improve the quality of your videos. https://youtu.be/Ri2OYN8cv6o

Why this is important to your business

Having good quality videos will make your business appear more professional and credible. Your customers or clients may also consciously or unconsciously judge the quality of your product or service based on the quality of your videos. Lower quality videos could be a sign of poor quality in other areas of your business, product or service.

So you definitely want to avoid making anything that will hurt, rather than help your business. It just makes sense, doesn't it?

That being said, here are the top four video production mistakes to avoid for better marketing videos if you are making the videos on your own.

#1 Audio

Video Content Marketing - Top 4 Video Production Mistakes to Avoid Bad AudioThe single biggest mistake that people make when they first begin making marketing videos is using the built-in microphone of what ever camera they are using. The problem is that camera microphones are on the camera, and therefore, are usually too far away from the person speaking. So the audio quality turns out very poorly.

Viewers will forgive lower quality video but poor audio turns them off every single time. So be sure to invest in a good quality microphone. My recommendation is to always use a lavalier or lapel style microphone for best audio quality.

#2 Composition & Framing

Video Content Marketing - Top 4 Video Production Mistakes to Avoid 1The second biggest mistake when making marketing videos is incorrectly framing or composing the person on camera by having the person way too low in the shot. This simply looks weird and unprofessional. For a better idea of what proper framing and composition should look like, watch your evening news or any talk show.

#3 Back Lighting

Video Content Marketing - Top 4 Video Production Mistakes to Avoid 3The third mistake is filming your subject against a background that is significantly brighter than the foreground.

An example of this is having somebody stand with their back towards a window and it's daytime or very bright outside. Unless you use powerful lights to light the person, he or she will appear dark and most likely orange. And that is not good.

#4 Too Close to Background

Video Content Marketing - Top 4 Video Production Mistakes to Avoid 4The fourth and final video production mistake that business owners tend to make when making their own marketing videos is placing the person, usually the business owner, too close to the background, which is usually a wall. This causes the person to appear very flat and almost blending in with the wall. Be sure to stands at least 4-5 feet away from your background to create some separation and depth, which will look much more professional.

AND THE BIGGEST MISTAKE OF ALL

The absolute biggest mistake would be to put all four of those mistakes I just mentioned into one single video. And believe me when I say that I have seen that more than once.

Hopefully you found that helpful because the last thing you want to do when it comes to creating your own video marketing content, is to end up hurting your business with your videos, rather than helping.