how to make video content for business

Video Marketing for Edutige - iPhone 6 External Microphone vs Edutige EIM-001 [VIDEO]

This is the current video and post for Edutige Microphones and is a simple way to demonstrate how an Edutige microphone performs compared to the iPhone's built in microphone. Video marketing doesn't have to be complicated but it should be done with a clear purpose. Check out the video and post for ideas and, hopefully, inspiration. https://youtu.be/ApzAilDU0pc

In this video you’ll learn about OOiA and why you need to stop it… In other words, you’ll hear the difference between the iPhone 6’s built in microphone and the Edutige EIM-001 external microphone for iOS and Apple devices. The iPhone has never really had a built in microphone, even though the iPhone 6’s is pretty decent. Still, if you’re into recording bird songs, vlogging with your iPhone, or making a marketing video with your iPhone, then you’re going to need an external microphone to give you better audio.

The EIM-001

The Edutige EIM-001 is an omnidirectional high-gain microphone, which means it will significantly boost the recording volume of whatever you are recording. The cool thing is that you can simply connect the EIM-001 to your iPhone (or any iPad, iPod Touch, or Apple computer) and get an instant improvement in audio quality.

Something far away can be picked up by the EIM-001, whereas the same sound is barely audible using just the iPhone’s built in microphone. The video above is a pretty example of what the EIM-001 can do, so be sure to check that out.

On top of the performance, the EIM-001 is small and made out of metal, so it’s easy to carry around and well made.

It’s for everybody… almost

The EIM-001 is a great choice for an external microphone for your iPhone, especially when you want louder and better sounding audio compared to the built in microphone of your iPhone. However, if you need quality over loudness, then look into the EIM-003. And if you need to record a single sound source that isn’t more than 3 feet away, then have a look at the EIM-008.

Let me know if you have any questions about which external microphone is right for you and your device.

Content Marketing - Why you should create content based on buying cycle [VIDEO]

In this video, I'm going to talk about creating content based on buying cycle and why that's a good content marketing strategy for your business. Creating content based on buying cycle is a very good idea because when customers are searching for a particular product or service, they will likely be at different stages of the buying cycle. https://youtu.be/gEysP9jx_hU

Like in these buying scenarios

For example, one customer could be just starting to explore different options for whatever it is they are looking for. Whereas another customer could be further along in the buying cycle and he or she is already prepared to make a purchase.

In each one of these scenarios, the type of content they are looking for would be slightly different, right?

So here's what you can do

  • First, go ahead and map out the buying cycle that a customer would go through from beginning to end. An easy way to figure this out is to think about the types of questions that you receive from customers when they get in touch with you. And of course you can create this map based on your experience getting customers from a prospect to plopping down their cash.
  • Second, create your content and publish it in sequential order. This is a fantastic way to have weekly content that is planned out well in advance, which is awesome because I know exactly how busy things can get.
  • And third, prep that content into email templates because you can now use that content from your buying cycle to send out as replies to customer email inquiries. Or alternatively, turn that content into a PDF file and make it available for download.

Another advantage

The other advantage of creating content based on buying cycle, is that even if a person is ready to buy, they can still go back over the other pieces of content that you have, and gain some kind of reassurance that they are making the right decision.

And if somebody needs to demonstrate to another team member or their boss that they have made the right decision, they can reference your content. Pretty cool if you ask me!

So there you go. You just learned about why you should create content based on buying cycle. If you have any questions or comments please leave those in the comment section below and if you need help with creating your content, then please be sure to get in touch with me. Thanks for watching, be sure to subscribe and talk to you next time.