how to produce marketing videos

The Ultimate Leader Accelerator Course Explainer Video

Are your organization’s leaders not doing their job as well as they should? Then check out the Ultimate Leader Accelerator Course by my awesome client Dr. Mary Kay Whitaker over at About Leaders. https://youtu.be/eCYev-vUhD8

This explainer video is the second in a series of videos to promote leadership training and shows how you can quickly deliver a message to promote your products or services.

Explainer videos can be great tools. Consider how you can use video to help you speak to your customers and clients… before your competitors do.

Ultimate Leader Online Course Explainer Video

Here’s the first in a series of explainer videos that describe a leadership training program created by one of my favourite clients, Dr. Mary Kay Whitaker. An explainer video for your business is a great way to show your customers and clients what you do in a very easy to watch format. Live videos are great, but sometimes, an animated video is more effective because your audience focuses on the story and message more so than the person or people in the video. Animated explainer videos are non-threatening because they are basically, a cartoon.

And that’s the key benefit of using an explainer video to market your business: The message your business wants to convey comes through.

https://youtu.be/2F73vITNLiQ

For this explainer video, I wrote the script, did the voiceover and produced the final animated video.

Visit my website or contact me to talk about getting an animated explainer video for your business: carl@carlkwan.com

Check out Dr. Mary Kay’s leadership programs: https://www.drmarykay.com/ultimate-leader-certification/

And what they said about working with me: http://www.carlkwan.com/testimonials/

What’s the Best Camera for Producing Marketing Videos?

A rather obvious thing when you get into video marketing is that you need a camera to make your marketing videos with. But what do you use? What’s the best camera for producing marketing videos with? Check out the video to hear what I suggest. The main point I want you to take away, though, is that a camera is just a tool.

And as with any tool, the more proficient you are at using that tool, the better your results will be.

https://youtu.be/jWDL4TY8gv8

Let me know if you have any questions about cameras or other equipment for producing your video marketing content.

Thanks.

Don't Take This Lightly When Making Marketing Videos

Making marketing videos is awesome for your business. Yes, it takes work and perseverance, but so does anything worth doing for your business to be successful. That’s why it’s important to have a handle on some basic video production to ensure your content marketing videos are watchable and worth your time and effort. In this video you’ll see how important one key element of video production is to overall quality of your video. It is not to be taken “lightly.” 😃

https://youtu.be/5qADFipvJXk

Marketing videos for your business, in particular if you’re a small business, can help separate you from your competitors by demonstrating authenticity, authority in your industry and trustworthiness. Don’t let easy to correct mistakes in producing your videos put a leg hold on those benefits.