how to use video content marketing

Video Content Marketing for Edutige - Teaching Customers About Potential Problems

In this week’s video for Edutige microphones, I want customers to know that even though the iPhone’s built in microphone is much improved, there are still situations that call for an external microphone. The motivation for this video came from a customer who returned his microphone and various other people online who claimed not to need an external microphone for their new iPhone 6, 6s or 7. Video content marketing is all about education and in this case, it’s teaching people about potential problems or issues and what they can do to avoid those problems or issues.

Here is the original post for Edutige, which can be found here:

If you use your iPhone for vlogging and find that the built in microphone doesn't do a very good job of recording your voice when there is a lot of background noise, this video is for you. In this video, you will hear the difference between the iPhone's built-in microphone and the Edutige EIM-008 unidirectional external microphone in a vlogging type of situation where there is a lot of background noise. In this case the background noise comes courtesy of a leaf blower that is about 50 feet away.

You will also be interested in this video if you have an iPhone 6 or newer and you have seen videos online, or perhaps even experienced how well the built in microphone works when the sound source is relatively close to the phone. You will see from the video that when there is background noise, the iPhone's built-in microphone falls far short compared to an external lavalier microphone.

What do you think? Is the iPhone's built-in microphone good enough on its own?

Video Content Marketing for Edutige: Recording Car Exhaust Sounds with a GoPro

In this video content marketing video for Edutige, I do things a little differently. We know that many customers want to record the exhaust sounds of their cars...usually modified, fast cars and not slow-poke station wagons like mine. So as luck would have it, a customer of ours makes a video recording the exhaust of his bad a** Mustang. I asked if I could share the video and so what I did was take some parts of the video to create the video you see here. Any time you can get your customers, your community, to contribute to your video content marketing, you’re going to win over new customers. The level of trust this type of user generated content creates is incredible. But to get there, you have to make sure your products/services are up to snuff and that you’re also taking care of those people.

Sounds simple enough, doesn’t it?

Here is the post from Edutige and this is where the original article was published:

In this video, you’ll learn about recording exhaust sounds with a GoPro and about mounting the microphone. Ibrahim, a customer in India, bought one of our Action Bundles for GoPro and mounted the ETM-001 with the EWS-003 windscreen onto the bumper of his wicked Mustang using a GoPro suction mount. Very cool!

What’s even cooler is the sound of the car’s exhaust, and the fact that there is no vibration or wind noise.

Be sure to check out Ibrahim’s full video and his YouTube channel for more cool car videos.

Video Content Marketing for Edutige - GoPro Microphones for Driving

When working on video content marketing for Edutige, I’m always trying to demonstrate the microphones in situations that our customers would encounter. One prime example is people recording themselves with their GoPro while driving. Some of these people are racing their cars, but others are vlogging while driving. So in this week’s video content marketing for Edutige, I demonstrate the three external microphones we recommend for GoPro users who want to record themselves driving. The purpose is to let customers hear for themselves what they would get, and to help them make the choice that’s right for them.

I’m all about educating consumers. You really can’t go wrong by teaching your customers and clients about how to use your products or services, ways they can do what they want to do better, or like in this video, to be able to compare products.

So if you want to have better customers, who trust you and want to buy from you, educate them… with video, ideally.

Here’s the original post for Edutige, which can be found at

In this video you’ll hear the Edutige ETM-001, ETM-006 and ETM-008 connected to a GoPro Hero4 Black to find out which is the best external GoPro microphone for driving videos.

Let me know if you have any questions about which mic to choose or which one you thought was best.

Video Content Marketing for Edutige - Showing How Your Product Solves a Specific Problem

In this week’s video content marketing post for Edutige, we are focusing on a product that solves a very specific issue for people who shoot videos or record audio with their iPhone… background noise. So this video demonstrates how the Edutige EIM-008 does that particular job, compared to how the iPhone’s built in microphone handles background noise. For your business, think about specific issues your customers have and make videos that address those issues. It’s probably a lot easier than you realize. The main thing is getting it done. As I’ve mentioned in previous posts, if you don’t, your competition likely will.

With video, it’s always best to be first because then everyone else will simply look like they are copying you, even if they have no knowledge of your videos. So get cracking on those videos!

Here’s the original post on Edutige’s YouTube channel and website:

If you use an iPhone to record audio or videos and want to know how to reduce background noise, then check out this video. You’ll hear how the Edutige EIM-008 unidirectional microphone works to reduce and reject background noise. In this case, a chainsaw!

Video Content Marketing for Edutige: Tip for Vlogging with an iPhone

Video content marketing doesn’t have to be about your own products and services, as I’ve previously mentioned. Take the example of this newest video for Edutige. Instead of talking about how to use a microphone or which microphone to choose for your iPhone, I provide a tip for actually USING your iPhone. You can use video content marketing to provide solutions to situations or problems encountered by your target market. This is an easy way to provide value to your customers and increase the good feelings and trust that people have towards your company and your brand.

Here is the video and below is the original post found at:

If you are vlogging with an iPhone, you’ll learn a simple tip for how to get 1080p HD video using the iPhone’s front camera. The iPhone’s back camera has always been a higher quality camera. My iPhone 6’s camera is particularly good and that’s why I like using the back camera when even filming myself vlog style.

However, I will some times use the front camera because it is much more convenient. But since the front camera only shoots in 720p HD, I wanted a way to get 1080p HD because that’s what most people consider good quality and size, even online.

The easiest way to vlog with an iPhone using the front camera and getting 1080p is to upscale the 720p footage in editing.

Most editing software allows you to choose the size of the video project you are creating. So all you need to do is select 1080p when first creating your video project and you’re good to go.

Bring your 720p iPhone front camera footage into your 1080p project and the software will either adjust the size automatically, or you simply select the video size setting and “fill” the screen.

Easy, simple.

One thing to note is that you should always film with good lighting, especially when using the lower quality front camera. Good lighting will dramatically improve the video quality.

And finally, the video was shot using my Canon EOS M and the ETM-006 lavalier mic was used for audio. I prefer the lavalier mic to a shotgun mic and I’ll demonstrate why in my next video.

Let me know if you have any questions about vlogging with an iPhone or which external microphones to use.