how to use video marketing for small business

How Video Content Marketing Empowers Customers

One of the most powerful things about video is the ability to empower people through learning and inspiring action. I know that personally, I’ve been influenced and have learned from many people and the invaluable content they have created and shared through video. It’s why I so strongly believe in the power of video to empower people, to empower your customers and clients. https://youtu.be/dhMd5llQodY

A very simple way to use video marketing to empower your customers is to show them better ways to use the tools you provide. Your tool may be a product or a service that your customers only use at a basic level. And that may be more than enough.

But if you can open their eyes to other possibilities, you empower those people to do more, to be better, to enjoy your product or service even more. Powerful stuff.

This week’s video for Edutige is a simple way to empower our customers. Many people use our microphones for recording audio, such as bird songs, but may not know other audio recording apps beyond the iPhone’s built in Voice Memos app.

So to help our customers get better quality audio, the video shows them a comparison between the iOS Voice Memos app and a favourite of mine, Twisted Wave.

Check out the video that comes after my talk about how video content marketing can empower customers and see how simple and easy it can be to use video in this way.

Let me your thoughts and experience about empowering customers, too.

Thanks.

Video Marketing for Edutige: Use Follow Up Content to Keep People Engaged

Last week I posted a video showing how to connect an external microphone to an iPhone using the Apple Lightning to headphone adapter cable. This week, it’s a follow up to that video to provide more information about the different types of microphones customers can use with their iPhone 7 and the Apple Lightning to headphone adapter cable. I know that people aren’t overly please with having to use dongles with their iPhone 7 but until there’s a better solution, it’s a good idea to show people that they can still find accessories, such as external microphones, for their iPhone.

This extra content keeps customers engaged with your company and gives people more reason to stay on your website, which is always important.

https://youtu.be/niYTMu8l59g

Original post at: http://www.edutige.net/connect-eim-003-external-lavalier-microphone-iphone-lightning-headphone-adapter/

In this video you’ll hear the Edutige EIM-003 omnidirectional external microphone with an ESL-006 lavalier adapter cable connected to an iPhone 6 using the Apple Lightning to headphone adapter cable that comes with the iPhone 7. This is a great solution for anyone that needs a high quality lapel microphone that is compatible with the iPhone 7 and that is a simple plug-and-play.

In last week’s video, I tested the EIM-008 unidirectional microphone and as you may notice, I filmed both videos on the same day, back-to-back. The thing I want to point out is how in this video, the EIM-003 picks up a bit of the rain hitting the windows. But when you listen to the EIM-008 video, you don’t notice the rain. That’s the difference between the omnidirectional microphones we have and the unidirectional ones.

Anyway, if you have any questions about which microphone to choose, let me know. At least if you’re an iPhone 7 owner, you now know you can easily connect an external microphone for making videos, such as vlogs, or recording audio using the Apple Lightning to headphone adapter cable and an Edutige EIM series microphone.

Video Content Marketing: 3 Tips for Getting Your Message Across [VIDEO]

Video marketing has inherent challenges, with developing content ideas probably near the top of the list. A content calendar with ideas planned out in advance always helps, but sometimes to get our message across, we need to be a bit more light on our toys and react to what’s going on in the market or environment. So in this video, I discuss three tips that will help you get your message across to your audience using video: https://www.youtube.com/watch?v=tKcG8TdFPc8

3 Tips for Getting Your Message Across

  1. Be flexible and create content based on priority, even if that means breaking from your content calendar. This ensures people will get what they want and won’t have to wait or go elsewhere.
  2. Create based on urgency, such as making a video that answers common questions. This frees up you or your staff from having to answer those questions.
  3. Say it in a different way. You can create content about the same topics but using different examples or wording because of differences in how people process information.