how to use video to build brand

How Video Content Marketing Empowers Customers

One of the most powerful things about video is the ability to empower people through learning and inspiring action. I know that personally, I’ve been influenced and have learned from many people and the invaluable content they have created and shared through video. It’s why I so strongly believe in the power of video to empower people, to empower your customers and clients.

A very simple way to use video marketing to empower your customers is to show them better ways to use the tools you provide. Your tool may be a product or a service that your customers only use at a basic level. And that may be more than enough.

But if you can open their eyes to other possibilities, you empower those people to do more, to be better, to enjoy your product or service even more. Powerful stuff.

This week’s video for Edutige is a simple way to empower our customers. Many people use our microphones for recording audio, such as bird songs, but may not know other audio recording apps beyond the iPhone’s built in Voice Memos app.

So to help our customers get better quality audio, the video shows them a comparison between the iOS Voice Memos app and a favourite of mine, Twisted Wave.

Check out the video that comes after my talk about how video content marketing can empower customers and see how simple and easy it can be to use video in this way.

Let me your thoughts and experience about empowering customers, too.


Podcast Ep. 37: Video Series - How to Structure a Video

Today we’re going to discuss how to structure a video and what the components of a video are.

The importance of having a structure for your videos

  1. Simplifies video creation process
    1. Making videos to build your brand and grow your business shouldn’t be an all consuming part of your business.
    2. A structure, or even a template, makes it easier to prepare your video topics. Once you have a topic, you’ll know what needs to go in the video, instead of trying to come up with something each time.
    3. For example: my video structure is an introduction to the topic, usually describing a situation or problem; then 3 to 5 points that address the situation or problem; ending with a conclusion and call to action.
  2. Easier to make the videos
    1. An outline following your structure is usually enough to help you make the video and will help you maintain consistency among your videos in terms of content and length.
    2. No need to use a Teleprompter or read a script, which is a massive timesaver. You can make videos in a batch and have weeks, or months worth of content created in one session.
    3. In my case, I used to write out a script that would be used as a blog post; the script would be uploaded and used with my Teleprompter. Sounds cool but was very time-consuming, especially when making 3 to 4 videos a week. Now I can make 3 to 4 videos in one session in less than 30 minutes by following my structure.
  3. Speeds up editing and publishing
    1. A structure allows you to edit your videos in the same way every single time, which saves time and can be outsourced, if necessary.
    2. When preparing the YouTube description or blog post, you can use your notes instead of writing out everything in great detail, which also saves time.
    3. Example: My video content marketing videos and presentations videos are both edited the same way; they take about 30 minutes to edit, down from 1 to 2 hours because I don’t really use any B roll.

Actionable steps to take away from podcast

  1. Decide on a structure that works for your content and audience. The components are mainly the introduction, middle and ending. Figure out how you will fill in those components with your content. For example, I always introduce the situation or problem, then it’s my ideas or solution, followed by a conclusion and call to action.
  2. Write down the content for your topic in point form so you can now make your video without using a script or Teleprompter. Start with an FAQ and make your video.
  3. Refine your structure by ruthlessly critiquing and editing your video. Ask yourself if what you said in the video is absolutely necessary. Shorter videos that are to the point are, in my opinion, better for keeping your audience engaged and coming back for more videos.

Thanks for tuning in. If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message with your question or suggestion.

Have a great day!

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