how to use video to market products

Video Content Marketing for Edutige: Before & After Test of iPhone Built In Mic vs Edutige Mic

When showing how your product or service helps your customers, a simple before and after comparison can often be the most effective method to do so. And video is the perfect medium for a before and after because customers can clearly see, and in this case, hear, the difference. A before and after video quickly identifies who the target audience is, what the end goal will be, and how the customer can achieve the same result. https://youtu.be/l2HfZ9eS6Rc

Video content marketing can easily borrow ideas from other forms of marketing, with the added benefit of being highly visual and engaging.

How can you use a before and after video to demonstrate your product or service? Would love to hear about your experience.

Here is the original post on the Edutige website:

If you have an iPhone 6, 6s or iPhone 7, the built in microphone is pretty good, especially if you’re into vlogging with your iPhone. You might even think you don’t need an external microphone anymore. But what about when it’s windy? Here’s a before and after comparing the iPhone 6’s built in microphone vs the Edutige EIM-001 external microphone with an EWS-003 furry windscreen. I think you’ll see why an external microphone with a furry windscreen is still an essential tool for vlogging or making videos with your iPhone.

Video Content Marketing for Edutige: ETM-006 vs Rode Videomic Pro [VIDEO]

What's better? Edutige ETM-006 vs Rode Videomic Pro

One thing I really enjoy about making marketing videos for Edutige Microphones is demonstrating how well the microphones work. It’s actually not common practice amongst other microphone companies to show the performance of their mics. I’ve always done it because I believe the products are great, and because there is a lack of information and good testing out on the Internet. And in this particular video, I take an Edutige microphone and pit it against the big daddy in the vlogging and indie filmmaking world: The Rode Videomic Pro.

Doing this kind of a comparison video against your main competition is a great way to answer questions and prove that you believe in the abilities of your products. So don’t be afraid to try this if you’re thinking about what content to create for your video marketing. Check out the post and video below for ideas on how you can do this. And let me know if you have any questions.

https://youtu.be/KhP0tqRKsLI

The below was originally posted to Edutige.net.

The Rode Videomic Pro is an extremely popular microphone that deserves the accolades it receives. The Videomic Pro is used by many vloggers and indy filmmakers. I happen to have one because I wanted to try it on a personal project. But my problem with it as a vlogging microphone is that it’s not exactly discreet. Whenever I’ve brought it anywhere, people usually mention that it looks like a big foam penis. Not cool.

So I decided to see how my favorite Edutige microphone, the ETM-006 vs the Videomic Pro. The ETM-006 is a lavalier microphone so it has the advantage of being closer to the subject than the Videomic Pro, but since most people use the Videomic on top of their camera, I think this is still a fair test of both microphones.

Have a listen with headphones and let me know what you think. I won’t be upset if you choose the Videomic Pro, but for me, I like the ETM-006. The Videomic Pro requires a battery, is much larger and doesn’t do well in echoey spaces, such as in the video. You need the right tool for the job, and for me, the ETM-006 works great for the types of videos I usually make. The other option, if you don’t need a lapel microphone is to try the ETM-001. The mics have the same performance but the ETM-001 doesn’t have a lavalier cable.

The mics were tested on my Canon EOS M, which has the same picture quality as other Canon DSLRs, and the same bad audio, as you’ll hear in the video.

Video Content Marketing - Edutige EIM-001 vs iPhone Built In Mic

Here's the latest video for Edutige, which is a test of the Edutige EIM-001 vs the iPhone 6's built in microphone. This is simulating what someone who is vlogging with an iPhone might be doing. These tests are important to help customers learn more about the products and they help customers buy with confidence. Here's the description I wrote for the test... If you are vlogging with an iPhone, in this video you’ll see a test comparing the Edutige EIM-001 vs the iPhone’s built in microphone. The Edutige EIM-001 is a high gain microphone that boosts the input volume of your iPhone’s audio during video recording… and for audio, too. If you want to know how to improve your iPhone’s audio quality, then check out this video and check out the microphone, too.

https://www.youtube.com/watch?v=BuGlio9kWv4

EIM-001: http://www.edutige.net/shop/external-microphone-for-gopro-hero4-or-dslr-etm-001/

Video Marketing for Edutige: Why the iPhone Microphone Sucks

Every week I make a video for Edutige microphones about a different topic related to their products. And in this video, you will see how I quickly demonstrate what the microphone can do so that customers are able to easily understand why they should get the Edutige microphone. These types of quick videos are very effective and relatively simple to make. so be sure to add this type of video content to your video marketing arsenal. https://youtu.be/ZhnSKUkrIgs

The key to making videos when it comes to video content marketing has very little to do with camera equipment and anything technical. The main thing is a clear understanding of why your video is being made, as in what is the goal that the video should accomplish. And on top of all that, you should be very clear about the problem or situation you are solving, or value that you are providing to your customers or clients.

Below is the YouTube description that I used for this video, which is something you can use to help when you are writing your YouTube descriptions.

In this video you will hear a test of the iPhone's built-in microphone versus the Edutige EIM-001 external microphone. Honestly, I don't know why the iPhone microphone sucks. But what I do know is that the Edutige EIM-001 microphone makes a huge difference in audio quality compared to the iPhone's built-in microphone. This is especially important if you are vlogging with your iPhone. You need a good audio. Just have a listen and see for yourself the difference.

One thing I should mention is that the audio in the video has not been post processed, meaning it is straight out of the iPhone. Or as I like to call it OOiA, “out of iPhone audio."

So if you are making videos with your iPhone and you want something small, powerful and discreet, then definitely check out Edutige EIM-001 microphone.

Video Content Marketing - Example of talking about your products using video

http://www.carlkwan.com Here is the latest video for Edutige where I introduce a special set of microphones we have for GoPro cameras. This is an example of how you can use video to introduce products to help educate your customers. https://youtu.be/jgZaDXLqRss

Check out the work I've done for Edutige here: http://www.edutige.net