how to use video to market your business

Why the Script is the Most Critical Part of a Video

When you get a video made, you might be thinking about the end result: What the video looks like and what you want the video to do for your business. But before we can get you there, the most critical part of a video, especially an explainer video, is the script. In the video, you’ll hear about why the script is the most important part of a video...

Quick notes on why the script is the most critical part of a video:

  1. Revising a script after the voiceover and/or animation has been done requires re-recording the voiceover and redoing the animation to fit the script. This adds time, will cost you more and delays the project.

  2. The script determines how the voiceover will be performed, which affects the timing of the animation. Adding or subtracting something from the script directly impacts the overall timing of the video, so the script needs to be 100% finalized before proceeding with the project.

  3. The script affects how the storyboard will be drawn. I draw up a storyboard of rough sketches based on the script to help with the animation. If the script is changed, then the storyboard needs to be changed. And that again, affects the voiceover and overall video.

Why approvals are so important when working with me

Approvals at each stage in the video production process get your video done efficiently and on time. When clients work with me, there is often nothing, or something very minor, that needs revising once the video has been completed.

I know the importance of having the video get to work for your business, so the video production process I have in place ensures you get the right video when you need it.


How to be an Amazing Communicator with Difficult People Explainer Video

This is an animated explainer video for Dr. Mary Kay's "How to be an Amazing Communicator with Difficult People" that is another favourite project of mine simply because of the amazing people behind the course... Dr. Mary Kay Whitaker and Ron Whitaker. The video is an introduction to an entry-level leadership product that Dr. Mary Kay is promoting and is part of a larger sales funnel. What they thought of their video

Best explainer promo video Vancouver"I contacted Carl to get his help on a video marketing project for a product launch and was thoroughly impressed with every aspect of the experience. We needed an animated video and gave Carl suggested content for the script. Carl was able to deliver a script, voiceover and video that hit all the right points and did so with little direction. He truly has a knack for finding the right message and delivering that message with his writing, voice and video production skills. Not to mention he completed the project from start to finish in five days. I highly recommend Carl for any video marketing project and look forward to working with him again in the near future." ~ Ron Whitaker, Managing Editor, About Leaders

What's important to note is that this video is not out there on it's own, but it's a part of a larger sales funnel that will feature additional videos.

Hmmm...Is he pumping their tires?

I sometimes wonder if people think I purposely try to pump the tires of my client's products or services. The truth is that I'm a big fan of all my client's work, and feel invested in helping them succeed.

What I REALLY do

I feel like what I do is act like a little coach or motivator, because when clients see their video and they're happy, that probably gets them pumped about their business. They probably get that rush of excitement they had when they started the business, which is something every entrepreneur needs every once in a while.

No matter how long you've been in business for yourself, there are times when you struggle or doubt yourself. Not that Ron and MK are like that, but maybe at one time they did go through rough patches. And it's during those times that it's great when someone believes in you, tells you to keep going, and who is there to offer support.

That's what these videos are all about from my perspective.

You don't have to go it alone

I originally set out to talk about the video and how awesome the leadership courses are that Dr. Mary Kay teaches, but maybe this is better. You're not alone. Whether it's a video, or presentation advice, or video marketing ideas... I've got your back.